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Company description

Publicis Groupe, known for its world-renowned creativity, best in class technology and data assets, and digital and consulting expertise, is one of the world’s largest communications groups. With 108,000 staff in over 100 countries, the Groupe has capabilities in Creative, Media, Digital Business Transformation and Production.

Publicis Groupe has transformed its business model and its organizational structure to put its clients at the centre and to facilitate access to all its services in a fluid, modular way. Today, Publicis Groupe is organized across 4 Solutions Hubs - Publicis Communications, Publicis Media, Publicis Sapient, and Publicis Health- for easier connectivity and integration, fostering collaboration throughout the Groupe; while Epsilon at the core will fuel the Groupe’s entire operations to deliver personalized experiences at scale.

As a Connecting Company for the Connected Age, Publicis Groupe is able to deliver winning solutions for clients through the Power of One - driven by a common purpose, a powerful spirit, shared behaviours, great character and a relentless focus on our clients.

Helping Our Clients Unlock Growth in the Platform World

•Publicis exists to help our clients unlock growth. Through the Power of One, we are seamlessly connected to partner with our clients so that they can Unlock Growth in the Platform World.”

- Arthur Sadoun, Chairman and CEO, Publicis Groupe.

Opportunity

Publicis Groupe is searching for a talented individual to join the team and our bespoke agency for a globally recognized company known for its iconic brands across Snacking, Petcare and Food & Nutrition across our network and around the globe. This is a unique opportunity to partner with iconic brands on their marketing transformation journey. You will help enable the client to future-proof their business, whilst also being part of a Power of One model that integrates media, production, data & tech, social, influencer and commerce to create end-to-end PESO experiences.

The global team will consist of individuals from over 70+ markets, all operating with the same vision: To build a better today, for tomorrow.

Overview

Responsible for designing, building, and delivering advanced data science and marketing science solutions in Publicis’s CoreAI platform(s) to support the agency’s global media engagement relationship with Mars, Inc. (“Mars”). This role will be a critical driver both of technical innovation and effective delivery of advanced analytic solutions. Specifically in the areas of connected measurement, outcomes/important metric forecasting, experimental designs at the strategic segments and geo levels, and optimization across all brand & performance media investments.

This role combines experience in applied marketing science and media strategy activation with deep expertise in best-of-breed advanced modeling capabilities to guide the implementation of ML/AI-based solutions. Activities and focus are media investment planning, efficient experimental designs, well-rounded marketing and advertising measurement and optimization at the customer cohort and geographic levels.

We are seeking an expert marketing/data science practitioner, who has applied their technical expertise to innovative data engineering and ML/AI modeling problems. The ideal candidate has technical expertise, hands-on data experience, and knowledge across CPG categories.

Responsibilities

Thought Leadership & Industry Innovation

+ Partner with CoreAI leadership and account strategists to translate complex challenges—like brand growth, media efficiency, and sales forecasting—into actionable marketing science and data solutions.

+ Design global measurement strategies and frameworks that empower teams, regions, and partners to make smarter, data-driven decisions.

+ Evaluate and enhance Publicis’ marketing science capabilities across micro-segmentation, predictive signals, dynamic creative, and well-rounded performance reporting.

+ Develop a Capabilities Roadmap that ensures Publicis remains a leader in marketing science innovation.

+ Foster a culture of experimentation and learning to continuously improve outcomes.

+ Collaborate with stakeholders through workshops to define objectives and KPIs.

Solution Development & Innovation

+ Advance CoreAI products with new approaches to predictive analytics, AI-driven performance reporting, and cross-media optimization.

+ Develop innovative analytic solutions that apply connected data networks, advanced modeling techniques, and industry guidelines.

+ Collaborate with internal teams and external stakeholders to align on strategy and ensure successful implementation.

Marketing Science & Advanced Modeling

+ Lead a team applying machine learning and AI techniques (clustering, neural networks, time series forecasting, optimization) to build impactful marketing science products.

+ Work with structured and unstructured datasets—customer behaviors, CRM engagement, sales, and content performance—to generate actionable insights.

+ Partner with data science peers to create AI-powered dashboards using Tableau, Power BI, or Datorama.

+ Leverage programming languages (Python, R, SQL) and frameworks (TensorFlow, scikit-learn) for advanced modeling.

Project Execution & Oversight

+ Manage projects end-to-end, ensuring quality, timeliness, and alignment with CoreAI and client objectives.

+ Collaborate with engineers, analysts, and strategists to drive seamless delivery.

+ Present insights in a clear, actionable way for technical and non-technical audiences.

+ Continuously monitor and refine models to ensure accuracy and business impact.

Qualifications

• Minimum of 7 years of experience in marketing & media analytics with a major marketing & advertising network or similar client-side functions/roles.

• Proven experience in client-facing roles and in delivering advanced analytics to clients.

• Education: Bachelor’s or Master’s degree in Analytics, Business, Computer Science, Economics, or a related field.

Technical Skills:

• Practical knowledge of statistical modeling & predictive analytic techniques required to solve complex problems in marketing & media such as MMM, multi-touch attribution, Dynamic Creative Optimization (DCO), customer segmentation, media scenario planning, etc.

• Practical understanding and/or experience with systematic test design & improvement approaches such as full & fractional factorials, Monte Carlo simulations/risk-based testing, etc.

• Programming experience in Python/R/SQL/SAS/Dataiku/etc. Experience with data modeling frameworks—hierarchical and network models, OLAP design, predictive & times series data modeling, knowledge graphs, etc. Proficiency with visualization tools such as Tableau/Datorama/PowerBI.

Soft Skills:

• Excellent problem-solving abilities and critical thinking skills.

• Strong communication and presentation skills with the ability to effectively engage clients and stakeholders.

• Provides guidance and assistance to cross functional teams fostering collaboration and a learning culture rooted in innovation

Additional information

Our Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.

Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.

If you require accommodation or assistance with the application or onboarding process specifically, please contact [email protected] .

Compensation Range: $163,210.00 - $256,910.00 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 12/17/2025.

All your information will be kept confidential according to EEO guidelines.

Veterans Encouraged to Apply.

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