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Conduct market research initiatives and competitive analysis.

Lead customer segmentation efforts to inform positioning and refine go-to-market (GTM) strategies.

Craft and evolve product positioning and messaging for consistent storytelling across all content (packaging, presentations, online content, etc.).

Lead initiatives to incorporate cutting-edge growth marketing strategies and best practices into marketing operations.

Go-to-Market (GTM) Execution and Collaboration

Execute the Go-To-Market launches for new solutions, products, and feature releases.

Work with internal marketing teams, external agencies, and strategic partners to define and execute GTM efforts and achieve business objectives.

Partner with product, sales, and marketing colleagues to develop relevant collaterals to support all solution and product selling processes.

Communication and Sales Enablement

Act as a product marketing advisor in internal and external product communications.

Lead and participate in various communications, including training, sales pitches, industry shows, media conferences, and influencer collaboration.

Stay ahead of industry trends, emerging technologies, and the evolving growth marketing landscape.

Qualifications:

BA/BS degree in Marketing, Engineering, or a related field is required.

5+ years of progressive experience in product marketing is mandatory.

Proven track record in the business video surveillance or related industry.

Benefits include but are not limited to:

Health

Vision

Dental

401k

JOBID: 112025-116841#LI-CELLA#LI-#PLEqual Opportunity Employer: Race, Color, Religion, Sex, Sexual Orientation, Gender Identity, National Origin, Age, Genetic Information, Disability, Protected Veteran Status, or any other legally protected group status.At Cella, a randstad digital company, we welcome people of all abilities and want to ensure that our hiring and interview process meets the needs of all applicants. If you require a reasonable accommodation to make your application or interview experience a great one, please contact [email protected] offered to a successful candidate will be based on several factors including the candidate's education, work experience, work location, specific job duties, certifications, etc. In addition, Cella by randstad digital offers a comprehensive benefits package, including: medical, prescription, dental, vision, AD&D, and life insurance offerings, short-term disability, and a 401K plan (all benefits are based on eligibility). This posting is open for thirty (30) days.