• Sr Analyst - Targeted Marketing

    Michaels (Carpenter, IA)


    Support Center - Irving

     

    The Sr Analyst - Targeted Marketing is responsible for executing Michaels' email marketing campaigns. High-level responsibilities include the day-to-day analysis of email performance and implementation of targeted marketing tactics, while collaborating with multiple business owners.

    Major Activities

    + Lead the end-to-end project management and execution of high-volume, multi-version email campaigns with a customer-first focus, serving as the subject matter expert for deployment.

    + Flawlessly execute and manage highly complex, automated, and dynamic email programs, driving operational efficiency by leveraging advanced content automation tools and platform capabilities.

    + Own the execution of day-to-day operational tasks, including content planning, creative briefing, and asset coordination within a highly collaborative, cross-functional environment.

    + Act as the primary point of contact for internal and external partners, managing the delivery of campaign changes and conducting rigorous final testing to ensure a flawless consumer experience.

    + Drive process optimization by proactively identifying internal dependencies and potential operational impacts and making appropriate recommendations that lead to decreased deployment errors and increased efficiency.

    + Contribute significantly to annual email planning and strategy, including leading specific, complex initiatives that directly support organizational Objectives & Key Results (OKRs).

    + Leverage advanced analytical data and customer insights to develop and present data-backed recommendations for improving email campaign performance and increasing channel ROI.

    + Maintain expert-level knowledge of emerging email technologies, industry best practices, and trends (including data capture, customer analytics, and deliverability) to continually enhance customer experience.

    + Partner with Data Science to implement A/B tests and derive insights from experimentation results

    + Cover a variety of operational and analytical duties and tasks on a daily basis or as assigned.

     

    Other duties as assigned

    Minimum Education

    + Bachelor’s degree, preferably in Marketing, Communications, Advertising, or relevant experience

    Minimum Type of Experience the Job Requires

    + 5+ years of email experience (development/execution) within a marketing team environment, preferably in retail

    + Experience managing high-volume, multi-version, and dynamic email campaigns

    Other

    + Ability to problem solve, manage multiple projects, and achieve successful business results rapidly

    + Superior project management skills with attention to detail and accuracy

    + Excellent team player with the ability to bring innovative ideas to the organization

    + Ability to coordinate projects with both internal and external partners

    + Ability to work independently and with ambiguity on multiple projects simultaneously with rapidly evolving dynamics and flexibility to readily adapt to changing business needs with a focus on generating results

    + Self-motivated team member, able to thrive in a fast-paced, result and deadline-driven environment

    + Excellent verbal, interpersonal, and written communication skills

    + Certifications with Salesforce Marketing Cloud or Movable Ink are a plus

    + Experience with Salesforce Marketing Cloud, Movable Ink

     

    Applicants in the U.S. must satisfy federal, state, and local legal requirements of the job.

     

    At The Michaels Companies Inc., our purpose is to fuel the joy of creativity and celebration. As the leading destination for creating and celebrating in North America, we operate over 1,300 stores in 49 states and Canada and online at Michaels.com (http://www.michaels.com./)  and  Michaels.ca . The Michaels Companies, Inc. also owns Artistree, a manufacturer of custom and specialty framing merchandise. Founded in 1973 and headquartered in Irving, Texas, Michaels is the best place for all things creative. For more information, please visit  www.michaels.com .

     

    At Michaels, we prioritize the wellbeing of our teams by providing robust benefits for both full-time and part-time Team Members. Our benefits include health insurance (medical, dental, and vision), paid time off, tuition assistance, generous employee discounts, and much more. For more information, visit www.michaels.com .

     

    Michaels is an Equal Opportunity Employer. We are here for all Team Members and all** **customers** **to create, innovate and be better together.

     

    _Michaels is committed to the full inclusion of all qualified individuals. In keeping with this commitment, Michaels will assure that people with disabilities are provided reasonable accommodations. Accordingly, if a reasonable accommodation is required to fully participate in the job application or interview process, to perform the essential functions of the job, and/or to receive all other benefits and privileges of employment, please contact Customer Care at 1-800-642-4235 (1800-MICHAEL)._

     

    EEOC Know Your Rights Poster in English (https://www.eeoc.gov/sites/default/files/2022-10/22-088\_EEOC\_KnowYourRights\_10\_20.pdf)

     

    EEOC Know Your Rights Poster in Spanish

     

    EEOC Poster Optimized for Screen Readers (https://www.eeoc.gov/sites/default/files/2022-10/EEOC\_KnowYourRights\_screen\_reader\_10\_20.pdf)

     

    Federal FMLA Poster

     

    Federal EPPAC Poster (https://www.dol.gov/sites/dolgov/files/WHD/legacy/files/eppac.pdf)