• DTC Advertising Manager

    Insight Global (Bellevue, WA)


    Job Description

    Our client is looking for a Direct to Consumer (DTC) Advertising Manager to join their Ecommerce team. This role will own, scale multi-channel mid and lower funnel advertising to drive new customer acquisition, optimize campaigns, and scale media spend profitably. The candidate will be responsible for developing and leading DTC advertising strategy and execution across Google – Search & YouTube, Meta, Tik Tok, and emerging platforms. You will develop and execute end-to-end media strategies focused on customer acquisition and retention. You will manage budgets, allocate spend, and optimize campaigns for CAC, ROAS, and CLV targets. You will build a robust testing roadmap for creatives, audiences, and funnel strategies and partner with creative and product teams to brief assets and align campaigns with brand objectives. We are seeking a candidate that comes with experience in wellness, beauty or CPG industries. This role is required to go onsite four days a week.

     

    We are a company committed to creating diverse and inclusive environments where people can bring their full, authentic selves to work every day. We are an equal opportunity/affirmative action employer that believes everyone matters. Qualified candidates will receive consideration for employment regardless of their race, color, ethnicity, religion, sex (including pregnancy), sexual orientation, gender identity and expression, marital status, national origin, ancestry, genetic factors, age, disability, protected veteran status, military or uniformed service member status, or any other status or characteristic protected by applicable laws, regulations, and ordinances. If you need assistance and/or a reasonable accommodation due to a disability during the application or recruiting process, please send a request to [email protected] learn more about how we collect, keep, and process your private information, please review Insight Global's Workforce Privacy Policy: https://insightglobal.com/workforce-privacy-policy/.

     

    Skills and Requirements

     

    - 7+ years in digital performance marketing with proven experience across Google, Meta, TikTok, and YouTube

     

    - Demonstrated success in scaling paid media budgets profitably.

     

    - Deep analytical expertise with tools such as Google Analytics 4, Tag Manager, attribution software, and Excel/Sheets.

     

    - Ability to balance upper-funnel brand awareness with lower-funnel conversion optimization.

     

    - Strong leadership, strategic planning, and communication skills.