• Brand Manager

    Robert Half The Creative Group (Philadelphia, PA)


    Description

    Robert Half has a client seeking a Brand Manager with CPG industry experience who will eventually relocate to Miami. You will lead the full strategic and operational ownership of a flagship U.S. food CPG brand, driving growth and market presence through data-driven brand planning and cross-functional collaboration.

    Responsibilities:

    + Develop and implement comprehensive brand strategies to strengthen market position and achieve business objectives.

    + Conduct market research to identify consumer trends, competitive landscape, and opportunities for brand growth.

    + Plan and execute marketing campaigns, including digital, print, and in-store promotions, to increase brand awareness and sales.

    + Collaborate with product development teams to guide the creation of new products that align with brand identity and consumer needs.

    + Manage the brand's marketing budget, ensuring efficient allocation of resources to maximize ROI.

    + Work closely with sales, operations, and creative teams to ensure cohesive brand messaging and execution.

    + Analyze the performance of marketing initiatives using key metrics and adjust strategies as necessary to achieve desired outcomes.

    + Ensure all marketing materials and communications adhere to brand guidelines and maintain brand integrity.

    Requirements

    Qualifications:

    + Bachelor's degree in Marketing, Business Administration, or a related field.

    + 5-15 years of experience in brand management within the consumer goods industry, preferably in food and beverage.

    + Proven track record of developing and executing successful brand strategies and marketing campaigns.

    + Strong analytical skills with the ability to interpret market data and translate insights into actionable strategies.

    + Excellent communication and interpersonal skills, with the ability to collaborate effectively across departments.

    + Creative thinker with a passion for building brands and engaging consumers.

    + Proficiency in digital marketing platforms and tools.

    + Ability to manage multiple projects simultaneously and meet deadlines in a fast-paced environment.

     

    Innovation starts with people.®

     

    Robert Half is the world’s first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles.

     

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    All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit roberthalf.gobenefits.net for more information.

     

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