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LinkedIn is the world’s largest professional network, built to create economic opportunity for every member of the global workforce. Our products help people make powerful connections, discover exciting opportunities, build necessary skills, and gain valuable insights every day. We’re also committed to providing transformational opportunities for our own employees by investing in their growth. We aspire to create a culture that’s built on trust, care, inclusion, and fun – where everyone can succeed.

Join us to transform the way the world works.

This role can be based in San Francisco, New York, Carpinteria, or DC.

At LinkedIn, our approach to flexible work is centered on trust and optimized for culture, connection, clarity, and the evolving needs of our business. The work location of this role is hybrid, meaning it will be performed both from home and from a LinkedIn office on select days, as determined by the business needs of the team.

We are seeking a strategic and visionary leader to serve as the insights and research partner to our Brand COE. You will help shape their brand positioning by uncovering fresh perspectives on our audiences, building deep Audience Pen Profiles, and setting the priorities that drive how our Parent Brand connects with the world. You will translate these perspectives into clear narratives and recommended actions, partnering with creative, marketing, and cross-functional teams to craft and refine our brand story.

Key Responsibilities:

+ Partner on Brand Positioning – Support the Brand COE with insights and research to help shape and articulate a compelling brand positioning, informed by rigorous research and competitive analysis.

+ Audience Penetration Profiles – Develop and maintain detailed personas and segmentation models, leveraging quantitative and qualitative data.

+ Uncover Fresh Perspectives – Lead discovery research to find new angles and narratives about our audiences; drive innovative methodologies to surface unexpected insights.

+ Audience Prioritization – Identify 2–3 priority audiences for building our Parent Brand, using data-driven criteria and business objectives.

+ Collaborate Across Teams – Work closely with Creative, Marketing, Product, and Insights partners to integrate positioning and audience insights into strategy and execution.

+ Lead Custom Research – Design and oversee bespoke research projects aimed at informing brand positioning and audience strategy.

+ Influence & Communicate – Present compelling narratives and actionable recommendations to senior leadership, embedding the voice of the consumer into key decisions.

Basic Qualifications:

+ BA/BS degree in Marketing, Economics, Mathematics, or related filed or equivalent working experience.

+ 7+ years of experience in brand strategy, consumer insights, audience segmentation, or related fields, ideally within technology or B2B/B2C contexts.

Preferred Qualifications:

+ Familiarity with brand positioning, competitive analysis, and category mapping tools.

+ Experience with advanced analytics, segmentation software, or machine learning applied to customer insights.

+ Strong proficiency in presentation tools such as PowerPoint, Tableau, or equivalent to visualize persona and segmentation outputs.

+ Established relationships within creative and strategic consultancies or networks.

+ Track record of leading high-impact, cross-functional initiatives from insight to execution.

+ Demonstrated ability to partner on brand positioning in support of our Brand COE, providing deep insights and research.

+ Expertise in building personas and segmentation (Audience Pen Profiles) and prioritizing audiences based on data and business impact.

+ Strong analytical skills with the ability to blend quantitative and qualitative research.

+ Exceptional storytelling ability, able to translate complex insights into clear narratives and recommendations.

+ Proven ability to collaborate across functions and influence senior stakeholders.

+ Comfortable designing custom research projects and interpreting findings for strategic use.

Suggested Skills:

+ Data Analysis & Storytelling

+ Cross-Functional Influence & Communication

+ Brand & Consumer Insights

LinkedIn is committed to fair and equitable compensation practices.

The pay range for this role is $125,000 to $195,000. Actual compensation packages are based on several factors that are unique to each candidate, including but not limited to skill set, depth of experience, certifications, and specific work location. This may be different in other locations due to differences in the cost of labor.

The total compensation package for this position may also include annual performance bonus, stock, benefits and/or other applicable incentive compensation plans. For more information, visit https://careers.linkedin.com/benefits.

Equal Opportunity Statement

We seek candidates with a wide range of perspectives and backgrounds and we are proud to be an equal opportunity employer. LinkedIn considers qualified applicants without regard to race, color, religion, creed, gender, national origin, age, disability, veteran status, marital status, pregnancy, sex, gender expression or identity, sexual orientation, citizenship, or any other legally protected class.

LinkedIn is committed to offering an inclusive and accessible experience for all job seekers, including individuals with disabilities. Our goal is to foster an inclusive and accessible workplace where everyone has the opportunity to be successful.

If you need a reasonable accommodation to search for a job opening, apply for a position, or participate in the interview process, connect with us at [email protected] and describe the specific accommodation requested for a disability-related limitation.

Reasonable accommodations are modifications or adjustments to the application or hiring process that would enable you to fully participate in that process. Examples of reasonable accommodations include but are not limited to:

+ Documents in alternate formats or read aloud to you

+ Having interviews in an accessible location

+ Being accompanied by a service dog

+ Having a sign language interpreter present for the interview

A request for an accommodation will be responded to within three business days. However, non-disability related requests, such as following up on an application, will not receive a response.

LinkedIn will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by LinkedIn, or (c) consistent with LinkedIn's legal duty to furnish information.

San Francisco Fair Chance Ordinance ​

Pursuant to the San Francisco Fair Chance Ordinance, LinkedIn will consider for employment qualified applicants with arrest and conviction records.

Pay Transparency Policy Statement ​

As a federal contractor, LinkedIn follows the Pay Transparency and non-discrimination provisions described at this link: https://lnkd.in/paytransparency.

Global Data Privacy Notice for Job Candidates ​

Please follow this link to access the document that provides transparency around the way in which LinkedIn handles personal data of employees and job applicants: https://legal.linkedin.com/candidate-portal.