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Summary:

SMB Lifecycle Marketing contributes directly to Meta's mission by connecting every business in the world with their customers. We are looking for a Lifecycle Marketer to support the testing and scaling of new guidances and solutions for business customers globally.Successful candidates have experience building growth programs via digital channels at a dynamic company. They can design and execute against a roadmap, and use research/testing to chart a course where roadmaps have yet to be defined.

Required Skills:

SMB Lifecycle Marketing Manager Responsibilities:

1. Design and execute lifecycle marketing programs that drive customer engagement and growth for SMBs across Meta’s platforms

2. Collaborate with product marketing, sales, data science, and creative teams to understand the needs of our target audiences and develop digital/performance marketing strategies that will drive awareness, consideration and adoption of solutions

3. Working with quantitative and qualitative data teams to understand the audience and use cases to inform the strategy, rollout decisions, optimizations, and measurement

4. Manage digital marketing channels (email, in product, web, ads, etc) to execute high-performing go-to-market activations to enterprise audiences at scale

5. Design and activate new channels, leveraging 1P and 3P workflows to drive more efficient and effective customer engagement

6. Improve our digital funnel across target audiences, all the way from discovery through to conversion

7. Manage end-to-end campaign execution across operations, creative, and analytics teams to ensure on time and accurate launches

8. Regularly analyze campaign performance, identify areas for improvement, and make data-driven recommendations

9. Design and implement test plans to understand drivers of conversion and product adoption

10. Leverage data, research, and experimentation to inform strategy, optimize campaigns, and identify new opportunities for growth

Minimum Qualifications:

Minimum Qualifications:

11. Bachelor's Degree in Business, Marketing or Analytical discipline

12. 5+ years of experience in marketing or equivalent

13. 3+ lifecycle marketing experience

14. Proven experience in digital marketing and/or demand gen for sales

15. Experience with data querying languages (for example, SQL)

16. Experience with marketing automation platforms and tools

17. Experience marketing to B2B audiences

18. Experience with A/B Testing and lift measurement

19. Experience influencing, and providing direction to cross-functional teams, including engineering, data science, sales, product, and creative to execute and evaluate marketing campaigns

Public Compensation:

$96,000/year to $143,000/year + bonus + equity + benefits

**Industry:** Internet

Equal Opportunity:

Meta is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. Meta participates in the E-Verify program in certain locations, as required by law. Please note that Meta may leverage artificial intelligence and machine learning technologies in connection with applications for employment.

Meta is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance or accommodations due to a disability, please let us know at [email protected].