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Brand Manager, KY
- Reckitt (Parsippany, NJ)
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Brand Manager, KY
City: Parsippany
We are Reckitt
Home to the world's best loved and trusted hygiene, health, and nutrition brands. Our purpose defines why we exist: to protect, heal and nurture in the relentless pursuit of a cleaner, healthier world. We are a global team united by this purpose.
Join us in our fight to make access to the highest quality hygiene, wellness, and nourishment a right and not a privilege.
•Marketing
Marketing is at the heart of Reckitt. We pride ourselves on our unique way of driving growth for some of the world's most loved and trusted health, hygiene and nutrition brands.
Our purpose and fight are what motivates us to design and deliver distinctive communications throughout our consumer funnel, so that we deliver category growth as well as a positive impact on society.
With extensive media and digital teams embedded throughout the organisation, we measure both our business and our societal impact. Our global teams lead on our overarching brand strategy, brand guardianship and innovation pipeline in close partnership with R&D. Leaving our local marketing teams to deliver on our regional goals in partnership with our Sales teams.
With the scale of our 2500 marketing community - alongside our leading-edge Marketing Academy - your opportunities to grow and upskill will be extensive.
About the role
We are seeking an independent, high-ownership brand leader to steward and accelerate growth on KY, the largest brand in our Wellness portfolio and a category icon with significant disruptive potential. This role will drive end-to-end brand strategy and execution across innovation, communications, media, and commercial planning. The ideal candidate combines strategic rigor with creative thinking, exceptional organizational agility, and comfort operating in a fast-paced, cross-functional environment. They will partner closely with Sales, R&D, Supply, Finance, and Global Teams to deliver sustainable share and revenue growth, elevate brand equity, and unlock new consumer segments and usage occasions.
Your responsibilities
In summary, you'll:
• Lead development and execution of KY brand strategy, innovation roadmap, and annual plans
• Own performance management and delivery of P&L objectives
• Partner with cross-functional teams to launch breakthrough innovation and communication platforms
• Champion consumer-first, insight-led decision-making
• Drive agility and alignment across internal/external stakeholders to accelerate speed to market and impact
The experience we're looking for
• Minimum 4 years’ experience in brand marketing
• Developed 360 campaigns: including both traditional TV as well digital such as programmatic, social, OLV, etc.
• Experience developing communication and brand strategy
• Proven leadership skills and experience
• Excellent analytical skills
• Very strong verbal/written communication skills
• Experience leading cross-functional teams and managing agency relationships
• Strong commercial awareness, entrepreneurial, ability to influence, creativity
• Strong sense of resilience and achievement and able to delivery in fast-paced environment
• Strong skills in analyzing data to draw conclusions, should be comfortable with Nielsen and Numerator
• Solid experience in development of strategy for Brand and Brand planning
• Bachelor's degree, an MBA a plus but not required.
This role is not currently sponsoring visas or considering international movement at this time.
The skills for success
- Demonstrated agility in managing a brand amidst competitive and complex environments.
- A robust track record in Marketing, with a shining portfolio of successes in both Marketing and Sales functions.
- An ability to combine strategic thinking with decisive action, backed by a sharp commercial mindset.
- Insightful grasp of consumer behaviour and market trends, with an emphasis on a global perspective.
- Excellent communication skills, adept at nurturing relationships and managing stakeholders with ease.
What we offer
With inclusion at the heart of everything we do, working alongside our four global Employee Resource Groups, we support our people at every step of their career journey, helping them to succeed in their own individual way.
We invest in the wellbeing of our people through parental benefits, an Employee Assistance Program to promote mental health, and life insurance for all employees globally. We have a range of other benefits in line with the local market. Through our global share plans we offer the opportunity to save and share in Reckitt's potential future successes. For eligible roles, we also offer short-term incentives to recognise, appreciate and reward your work for delivering outstanding results. You will be rewarded in line with Reckitt's pay for performance philosophy.
US salary ranges
USD$141,000.00 - $211,000.00
US pay transparency
The base salary range for this role will vary based on experience in job and industry, training and education, skills relevant to the position, and other factors permitted by law. In addition to the base salary, the position is eligible for an annual discretionary bonus, which is subject to change each year.
Reckitt offers eligible employees competitive benefits including medical, prescription, dental, vision, life and disability insurance; paid time off for vacation, sick, and Company recognized holidays; a 401(K) plan; generous paid parental leave; adoption and fertility support; tuition reimbursement; product discounts; and much more!
If reasonable accommodation is needed to complete your application **,** please contact **[email protected]** **.** Reckittis committed to the fullinclusion of all qualified individuals.
Equality
We recognise that in real life, great people don't always 'tick all the boxes'. That's why we hire for potential as well as experience. Even if you don't meet every point on the job description, if this role and our company feels like a good fit for you, we still want to hear from you.
All qualified applicants will receive consideration for employment without regard to age, disability or medical condition; colour, ethnicity, race, citizenship, and national origin; religion, faith; pregnancy, family status and caring responsibilities; sexual orientation; sex, gender identity, gender expression, and transgender identity; protected veteran status; size or any other basis protected by appropriate law.
**Nearest Major Market:** New York City
**Nearest Secondary Market:** Newark
**Job Segment:** Nutrition, Counseling, Healthcare
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