• Email Marketing Specialist

    Robert Half Technology (Austin, TX)


    Description

    Robert Half is actively partnering with an Austin-based client to identify an Email Marketing Specialist (contract). In this role, you will develop, execute, and optimize email marketing campaigns and automation processes. This role is onsite 3 days per week in Austin, TX.

    Key Responsibilities:

    + Create, manage, and optimize email marketing campaigns, including audience segmentation, content creation, A/B testing, and performance tracking.

    + Collaborate with cross-functional teams to develop compelling email content that aligns with overall marketing initiatives and brand guidelines.

    + Monitor and analyze key email metrics, such as open rates, click-through rates, conversion rates, and deliverability, to identify areas of improvement and optimize campaign performance.

    + Manage campaign setup, QA testing, and deployment.

    Requirements

    Qualifications:

    + Bachelor's degree in Marketing, Communications, or a related field

    + 4+ years of experience in email marketing and marketing automation

    + Familiarity with HTML

    + Knowledge of email deliverability best practices, including authentication protocols (SPF, DKIM, DMARC), email reputation management, and ISP regulations

    + Excellent written and verbal communication skills, with the ability to create compelling email content

    + Proven experience using tools, such as HubSpot, AEM, Salesforce Marketing Cloud, etc.

    Contract Benefit Offerings:

    + Healthcare (medical, dental, and vision plans)

    + 401(k) and retirement plans

    + Commuter benefits

    + Employee and vendor discounts

    + Employee Assistance Program (EAP)

    + And many more!

     

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