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Associate Director - IBU Consumer Media
- Lilly (Indianapolis, IN)
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At Lilly, we unite caring with discovery to make life better for people around the world. We are a global healthcare leader headquartered in Indianapolis, Indiana. Our employees around the world work to discover and bring life-changing medicines to those who need them, improve the understanding and management of disease, and give back to our communities through philanthropy and volunteerism. We give our best effort to our work, and we put people first. We’re looking for people who are determined to make life better for people around the world.
Position Overview
At Lilly, we unite caring with discovery to create medicines that make life better for people around the world. Our employees work to discover and bring life-changing medicines to those who need them, improve the understanding and management of disease, and give back to our communities through philanthropy and volunteerism.
Lilly’s **Global Customer Office (GCO)** brings together a group of teams passionate about understanding and helping customers within a complex global healthcare ecosystem. This established organization unites expertise across media, marketing, data, and technology to deliver remarkable, data-driven, end-to-end experiences that improve health outcomes across diverse geographies and therapeutic areas.
The **Associate Director -** **IBU Consumer** **Media** will help strengthen Lilly’s media capabilities across international markets. This role will serve as the regional expert for paid media, translating global strategy into clear, practical approaches that reflect local market needs. Working closely with global media leadership, affiliates, and the global media agency, the Associate Director will ensure accountability for agency performance — including effective and compliant media execution, staffing quality, strategic thought leadership, innovation, and competitive pricing. The ideal candidate is a collaborative problem-solver with strong media experience, analytical skills, and a passion for improving how Lilly shows up across the world.
Key Behaviors
+ **Enterprise Mindset:** Balances global enterprise priorities with regional business realities to drive consistency and efficiency.
+ **Operational Excellence:** Brings structure, discipline, and rigor to global media processeswithinhubs andlocal markets.
+ **Accountability & Transparency:** Ensures agency performance is measured, reported, and improved continuously.
+ **Cross-Functional Collaboration:** Builds strong partnerships across media, analytics,consumermarketersandagency partners.
+ **Innovation & Curiosity:** Stays current on emergingmedia trends,platforms, and best practices to elevate global media maturity.
Core** **Responsibilities
+ **Paid** **Media Strategy & Governance:** Act as the regional Subject Matter Expert (SME) for Paid Media, adapting local media strategy and tactical plans aligned to global communications strategyin partnershipwith global media team andglobalmedia agency.Translate global media strategy into regional executional frameworks that reflect market maturity, regulatory nuance, and business priorities.
+ **Agency** **Accountability** **:** Strategic oversight of dedicated hubs and affiliates by acting as the conduit between global and local media strategy and consumeractivationteams.
+ **Regional Readiness:** Partner with in-market teams to guide audience strategy, channel mix, and investment approaches aligned to brandobjectives.Lead local media plan negotiations related to individual market considerations and requirements, including pricing efficiencies.
+ **Integrated Collaboration** **& Innovation** **:** Drive operational excellence andthoughtleadershipand industry evolvesandidentifyopportunities forcross-hub/regional knowledge sharing.Partner with Creative, Analytics, and Digital teams to foster connected planning and performance measurement.
+ **Performance Intelligence & Measurement:** Partnerwith BI&Atoset measurement standards;ensureglobal media agency accountability in providingtimelyandaccuratein-campaign optimizations, in-flight reporting, and post-campaign reporting toenable andimprove data-driven decision-making.
Basic Qualifications
+ Bachelor’s degree in marketing, communications, business, ora relatedfield.
+ 7+ years of experience in mediaand marketing,specifically media agency and/or client side.
+ Fluent in English (spoken and written)
Additional** **Skills** **& Experience
+ Proven experience managing or supporting global or multi-market media agency partnerships.
+ Demonstrated ability to work across matrixed global organizations and influence without authority.
+ Experience in pharmaceutical, healthcare, or other regulated industries.
+ Deep understanding ofmodernpaid media workflows(planning, trafficking, tagging, measurement)and platforms, includingprogrammatic,streaming/CTV,socialand retail media.
+ Experience with data-driven marketing, measurement frameworks, and connecting investment to business outcomes.
+ Strong relationship management and agency leadership experience.
+ Excellent collaboration and communication skills; able to work cross-functionally and across cultures.
+ Experience supporting multiple countries with varying media landscapes and regulations.
+ Strong communicationand presentation skills; ability to synthesize complex data into actionable recommendations.
+ High degree of comfort navigating change, ambiguity, and multi-stakeholder environments.
+ Passion for driving operational excellence and building scalable global systems.
Additional Information
+ Position based inDubai
+ Travel~25%based on business requirements
Lilly is dedicated to helping individuals with disabilities to actively engage in the workforce, ensuring equal opportunities when vying for positions. If you require accommodation to submit a resume for a position at Lilly, please complete the accommodation request form ( https://careers.lilly.com/us/en/workplace-accommodation ) for further assistance. Please note this is for individuals to request an accommodation as part of the application process and any other correspondence will not receive a response.
Lilly is proud to be an EEO Employer and does not discriminate on the basis of age, race, color, religion, gender identity, sex, gender expression, sexual orientation, genetic information, ancestry, national origin, protected veteran status, disability, or any other legally protected status.
Our employee resource groups (ERGs) offer strong support networks for their members and are open to all employees. Our current groups include: Africa, Middle East, Central Asia Network, Black Employees at Lilly, Chinese Culture Network, Japanese International Leadership Network (JILN), Lilly India Network, Organization of Latinx at Lilly (OLA), PRIDE (LGBTQ+ Allies), Veterans Leadership Network (VLN), Women’s Initiative for Leading at Lilly (WILL), enAble (for people with disabilities). Learn more about all of our groups.
Actual compensation will depend on a candidate’s education, experience, skills, and geographic location. The anticipated wage for this position is
$127,500 - $187,000
Full-time equivalent employees also will be eligible for a company bonus (depending, in part, on company and individual performance). In addition, Lilly offers a comprehensive benefit program to eligible employees, including eligibility to participate in a company-sponsored 401(k); pension; vacation benefits; eligibility for medical, dental, vision and prescription drug benefits; flexible benefits (e.g., healthcare and/or dependent day care flexible spending accounts); life insurance and death benefits; certain time off and leave of absence benefits; and well-being benefits (e.g., employee assistance program, fitness benefits, and employee clubs and activities).Lilly reserves the right to amend, modify, or terminate its compensation and benefit programs in its sole discretion and Lilly’s compensation practices and guidelines will apply regarding the details of any promotion or transfer of Lilly employees.
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