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Why Work For Us?

+ Great Pay - opportunity to participate in AAA discretionary annual incentive plan or other incentive plans depending upon position

+ 401k Matching – $1 for $1 company match up to 6% of eligible earnings per pay period

+ Benefits – Medical, Dental, Vision, wellness program and more!

+ Paid Holidays

+ Paid Time Off – Team Members accrue paid time off monthly. Depending on position, an additional 24 hours per year are earmarked for volunteer activities.

+ Collaborative Environment – AAA will value your contribution to providing exceptional service to our members

+ Free AAA Classic Membership

+ AAA Product Discounts

+ Tuition Reimbursement Program

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At AAA, our Team Members strive to deliver amazing service and help our Members outsmart life’s roadblocks. We believe everything you do outside of work adds to who you are at work.

NOTE: This role is hybrid and requires 3 days a week in our Walnut Creek, CA office.

The Manager, Lifecycle & Personalization will lead strategy and execution for member lifecycle marketing programs that drive engagement, retention, and perceived value across AAA Membership. This role will develop and optimize personalized, multi-channel campaigns (email, SMS, push, direct mail, in-branch and in-product messaging) to deepen member relationships, increase benefit usage, and improve renewal outcomes. The ideal candidate combines strategic thinking with hands-on marketing execution and a strong analytical mindset. They will lead a small team and collaborate cross-functionally with Analytics, CRM, Acquisition, and Creative partners to deliver measurable business impact through data-driven personalization and “next best action” frameworks.

RESPONSIBILITIES / JOB DUTIES

+ Lifecycle Campaign Strategy & Execution

+ Build and optimize lifecycle and engagement campaigns across email, SMS, direct mail, and push channels.

+ Develop personalized onboarding, engagement, and pre-renewal journeys based on member tenure, segment, and behavior.

+ Execute A/B and multivariate tests to optimize performance, creative, and messaging.

+ Personalization & Data-Driven Optimization

+ Partner with CRM and Analytics to define segmentation, targeting, and “next best action” frameworks.

+ Leverage member data, benefit usage patterns, and predictive modeling to identify upsell opportunities and retention drivers.

+ Translate insights into actionable messaging strategies and continuous campaign improvements.

+ Cross-Functional Collaboration

+ Collaborate with Analytics, Creative, and Membership teams to align lifecycle messaging with brand positioning and benefits.

+ Partner with external vendors and internal CRM teams to enhance campaign automation and personalization capabilities.

+ Serve as the lifecycle marketing subject matter expert, guiding cross-functional partners on best practices.

+ Analytics & Reporting

+ Define KPIs and measure performance across lifecycle initiatives (engagement rates, activation, retention, upsell conversion).

+ Deliver regular performance reports with actionable insights and recommendations.

+ Ensure campaign measurement frameworks align with broader membership goals.

+ Team Leadership

+ Manage and mentor two direct reports, fostering a collaborative, data-driven culture focused on learning and impact.

+ Guide the team in campaign execution, prioritization, and skill development.

+ Promote operational excellence through process improvements and documentation.

KNOWLEDGE AND SKILLS

+ Expertise in lifecycle, CRM, and retention marketing with proven impact on engagement and renewal outcomes.

+ Strong analytical skills with ability to interpret data and translate insights into actionable strategies.

+ Experience developing and optimizing multi-channel campaigns (email, SMS, push, direct mail, in-product).

+ Familiarity with marketing automation platforms (e.g., Salesforce Marketing Cloud, Braze, Iterable, HubSpot).

+ Strong understanding of audience segmentation, personalization, and customer journey mapping.

+ Excellent project management, prioritization, and stakeholder communication skills.

+ Creative storyteller with a member-first mindset and attention to detail.

+ Comfort operating in a fast-paced, cross-functional environment balancing strategic and tactical work.

EDUCATION, COMPETENCIES, CERTIFICATIONS/LICENSES

+ Minimum Requirements:

+ Bachelor’s degree in Marketing, Business, Communications, or related field

+ 7+ years of experience in CRM, lifecycle, or retention marketing with a track record of measurable business impact.

+ Experience managing and mentoring team members.

+ Deep understanding of testing frameworks, campaign analytics, and retention KPIs.

+ Preferred Requirements:

+ MBA

+ Experience in subscription and membership models

#LI-OH1

We target between minimum and midpoint of the range, and all offers are subject to a fair pay analysis - Compensation Range: Min: $129,234.00 - Mid: $161,542.00- Max: $193,849.00

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