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VYLOY Commercial Brand Strategy Lead
- Astellas Pharma (Northbrook, IL)
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This position is based in Northbrook, Illinois. Hybrid work from certain states may be permitted in accordance with Astellas’ Responsible Flexibility Guidelines. Candidates interested in hybrid work are encouraged to apply.
Purpose:
The VYLOY Commercial Brand Strategy Lead is responsible for leading and driving the development and implementation of the VYLOY US Strategy and connection to tactical execution through leadership and close collaboration with the rest of the Brand Team. They will be responsible for the leading the Brand Planning process, Competitive Readiness and Life Cycle Management plans, working closely with key functional partners and the Commercial Head to understand key brand insights and performance factors, helping to mobilizing the team to address those insights, and other critical strategic projects Additionally, this colleague will be a key member of internal global teams.
The Commercial Brand Strategy Lead reports directly to the VYLOY Commercial Head and will be a critical role in driving the success of the business.
This colleague is responsible for ensuring and modelling strong cross-functional alignment in the Brands@Center Operating Model and ensuring execution of strategy with key partners, especially other members of the brand team, Market Access, Global Marketing, CI, Sales, Training, Regulatory, Legal, Medical Affairs, and agencies/external partners.
Specific responsibilities will evolve based on the needs and lifecycle of the brand, and competencies required on specific projects.
Essential Job Responsibilities:
+ Leading the development of the US Strategic Plan and Tactical Plan and approved budget across the VYLOY team and in alignment with global colleagues
+ Build and lead the quarterly process the team will use to make investment trade off decisions based on tracking of performance metrics
+ Leading the Life Cycle Management plan for VYLOY across cross functional partners and ensuring strong alignment and execution with Global
+ Development and implementation of competitive readiness plans
+ Lead development of Growth Strategy initiatives and drive execution of them across the team
+ In collaboration with Commercial Insights Lead, to lead the team in actioning against key insights and market events
+ Lead development and completion of executive reporting (QBR, MBR, IR) and forecasting with Commercial Head and other cross functional partners
+ As key member of VYLOY Marketing Leadership Team, lead and implement other initiatives to support team and overall brand and/or enterprise as assigned
+ Ensure all work is completed in an ethical and compliant manner
Quantitative Dimensions:
+ Financial and brand performance
+ Marketing strategy, management, and execution
+ Customer satisfaction and experience – enabling strong, business-centric, collaborative relationships with customers, both internal and external
+ Driving business performance through effective cross-functional team dynamics and collaborative initiatives
+ Contributes with an enterprise mindset by leveraging and sharing best practices across the organization
+ Efficient use of resources including management of vendors, negotiation for services both internally and externally, and monitoring of budgets
Organizational Context:
+ This individual will report to the US Commercial Head, VYLOY. This position will need to fully develop working relationships with external partners and internal colleagues from other departments (including global, medical affairs, market research, legal, and regulatory. Frequent contact and collaboration with Commercial Heads and/or associated senior level colleagues across functions is expected. This role requires high levels of collaboration for success and will need to be consistently demonstrated through the sharing of ideas that leads to creative solutions.
Qualifications** **Required:
+ Bachelor’s Degree required
+ 10+ years of relevant pharmaceutical experience, including a breadth of U.S. brand marketing experience
+ Strong understanding of US market dynamics, regulatory influences, compliance constraints, market access, and managed care influences
+ Leverages wide range of data to measure, monitor, assess, report and drive team productivity and results
+ Proven track record of meeting or exceeding goals and demonstrated ability to deliver results
+ Strong communication and interpersonal skills
+ Proven ability to use analytical skills and critical thinking to diagnose business issues and adjust plans accordingly
+ Ability to create, implement and iterate impactful action plans
+ Proven capabilities to influence without authority and effectively lead cross-functional work teams/projects
+ Ability to present complex issues to higher level management and contribute to high level presentations
+ Ability to travel up to 30%
Preferred:
+ Cross functional commercial experience (sales, payer, global marketing, strategic planning)
+ Master’s degree
+ Experience leading people
+ Customer facing experience
+ Experience working in a partnership / co-promotion
+ Significant experience in Oncology and specifically prostate cancer
Working Environment:
+ This position is based in Northbrook, IL and will require some on-site work.
+ At Astellas we recognize the importance of work/life balance, and we are proud to offer a hybrid working solution allowing time to connect with colleagues at the office with the flexibility to also work from home. We believe this will optimize the most productive work environment for all employees to succeed and deliver. Hybrid work from certain locations may be permitted in accordance with Astellas’ Responsible Flexibility Guidelines.
**Salary Range** **:** $170,450 - $267,850 (Final compensation will be determined based on a variety of factors, including but not limited to skills, experience and organizational equity considerations)
_Flexible grade level based on candidate background and skillset_
Category VYLOY Brand
Astellas is committed to equality of opportunity in all aspects of employment.
EOE including Disability/Protected Veterans
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