• Performance Marketing Senior Manager

    Cella Inc (Pittsburgh, PA)


     

    Health

     

    Vision

     

    Dental

    PTO

    Responsibilities:Performance Marketing Ownership (Acquisition Core)

     

    Strategy & Execution: Architect, execute, and own the full paid growth system, including account rebuilds and daily optimizations.

     

    Channel Management: Directly manage and optimize Meta ads (primary), Google Shopping/Search/PMAX, and YouTube ads (prospecting + retargeting).

     

    Retargeting: Develop and manage comprehensive retargeting campaigns across all relevant channels.

     

    Platform Coordination: Manage Amazon PPC/DSP strategy (in partnership with the Amazon lead) and coordinate TikTok ads and affiliated TikTok Shop programs.

     

    Affiliate/Influencer Management: Performance manage influencer and affiliate programs with a strict focus on being CAC-positive.

     

    Financial Discipline & Reporting (Analytics)

     

    Profitability Focus: Make decisions based on impact to EBITDA, LTV, and contribution margin, rejecting vanity metrics.

     

    Reporting: Establish and maintain daily/weekly reporting discipline across all paid channels.

     

    Dashboarding: Build and maintain custom reports and dashboards using tools like Sellerboard to track real profitability by campaign and channel.

     

    Creative & Funnel Optimization

     

    Creative Testing: Partner with the in-house creative team (video, studio, UGC) to stand up a high-cadence creative testing engine, identifying winning hooks and angles.

     

    CRO & Site Performance: Collaborate on landing page optimization, A/B testing, and conversion rate improvements.

     

    Retention Collaboration: Partner with likely future Lifecycle/Growth Analyst to ensure acquisition efforts align with retention and subscription profitability goals (e.g., LTV modeling, optimizing first purchase experience).

    Qualifications:

    DTC Experience: 5+ years running DTC paid acquisition for 8-9 figure ecommerce brands.

     

    Budget Management: Comfortable running six- to seven-figure annual ad budgets tied directly to profit.

    Channel Expertise: Deep, proven experience with:

    Meta ads (Must-have)

     

    Google Shopping / Search / PMAX

     

    YouTube ads

     

    Retargeting across multiple platforms

     

    Platform Proficiency: Strong experience with the Shopify platform.

     

    Profitability Track Record: Proven track record lowering CAC (Customer Acquisition Cost) and scaling profitably.

    Financial & Analytical Depth:

    Understands LTV (Lifetime Value), payback windows, contribution margin, and how they roll up to EBITDA (Earnings Before Interest, Taxes, Depreciation, and Amortization).

     

    Able to build your own reporting and dashboards and make decisions based on profit, not vanity metrics.

     

    Creative Testing: Real experience with creative testing (hooks, angles, iterations, UGC, short-form video).

     

    Execution Focus: You execute; you do not just brief agencies and hope.

    Bonus Qualifications

    CPG experience.

     

    Pet industry or health/wellness background.

     

    Proven results on TikTok Shop or other social commerce platforms.

     

    Experience working with strong in-house creative teams (video, studio, UGC).

     

    Experience collaborating with lifecycle/retention teams (e.g., Klaviyo, Recharge, subscriptions).

     

    JOBID: 112025-117940#LI-CELLA#LI-#PLEqual Opportunity Employer: Race, Color, Religion, Sex, Sexual Orientation, Gender Identity, National Origin, Age, Genetic Information, Disability, Protected Veteran Status, or any other legally protected group status.At Cella, a randstad digital company, we welcome people of all abilities and want to ensure that our hiring and interview process meets the needs of all applicants. If you require a reasonable accommodation to make your application or interview experience a great one, please contact [email protected] offered to a successful candidate will be based on several factors including the candidate's education, work experience, work location, specific job duties, certifications, etc. In addition, Cella by randstad digital offers a comprehensive benefits package, including: medical, prescription, dental, vision, AD&D, and life insurance offerings, short-term disability, and a 401K plan (all benefits are based on eligibility). This posting is open for thirty (30) days.