• Brand Analyst, Commercial Laundry

    Whirlpool Corporation (Benton Harbor, MI)


    **Requisition ID:** 69020

     

    About Whirlpool Corporation

     

    Whirlpool Corporation (NYSE: WHR) is a leading home appliance company, in constant pursuit of improving life at home. As the only major U.S.-based manufacturer of kitchen and laundry appliances, the company is driving meaningful innovation to meet the evolving needs of consumers through its iconic brand portfolio, including _Whirlpool_ , _KitchenAid_ , _JennAir, Maytag_ , _Amana,_ _Brastemp_ , _Consul_ , and _InSinkErator_ . In 2024, the company reported approximately $17 billion in annual sales - close to 90% of which were in the Americas - 44,000 employees, and 40 manufacturing and technology research centers. Additional information about the company can be found at WhirlpoolCorp.com .

     

    This role in summary

     

    We are currently seeking qualified candidates for the Brand Analyst role on the Commercial Laundry marketing team. The Commercial Laundry (CL) business unit is tasked with delivering high growth, high margin performance that outpaces the traditional core business. This role will be a critical member of Launch Business Teams responsible for influencing cross-functionally and creating go-to-market plans that deliver preference for our brands and products. The role will report to the CL Brand & Product Marketing Director.

    Your responsibilities will include

    + Lead creative support programs that include on-brand messaging, product/feature photography and videos, point of purchase materials, and post purchase materials.

    + Work closely with Launch Business Teams to execute a seamless go-to-market strategy with initiatives that can be tracked and measured.

    + Ensure digital ecosystem excellence through enhancement and maintenance of .com sites, customer communication portal, and customer learning management system.

    + Strengthen marketing collaboration with the internal product and sales teams, agency partners, and key customers.

    + Present marketing plans, updates, and results regularly to both internal and external stakeholders.

    Minimum requirements

    + Bachelor’s degree

    + 1+ years of experience in one or more of the following: brand or shopper marketing, product development, media, eCommerce, or sales

    Preferred skills and experiences

    + Bachelor’s degree in business or marketing

    + Experience partnering with agencies to deliver marketing assets and campaigns

    + Excellent written, verbal, and visual communication skills

    + Demonstrated ownership, both individual and shared, to achieve results

    + Ability to adapt quickly to a changing environment, strong resilience to overcome challenges, and manage multiple priorities and stakeholders

    + Proven time, budget, and project management skills

    RSRWH

    What we offer

     

    Generous benefits package, Whirlpool employee discount, fitness & educational reimbursement programs, kitchenettes, and more! Saint Joseph/Benton Harbor locations: Beautiful, recently renovated office space, free coffee, biking/walking trails, and access to The Eddy - Early Childhood Center (depending upon availability - additional costs required).

     

    Additional information

    Whirlpool’s Ways of Working

    Our goal is to provide an environment that helps you bring your best to Whirlpool every day. We offer flexibility and industry-leading time-off benefits that will help you balance what’s important at work and at home, including:

     

    + **Always On Flexibility** - You will have the autonomy to manage personal, family, and outside-of-work commitments as needed.

    + **Two-Week Work from Anywhere** - Minimum of one-week increments for a total of two weeks per year.

    + **Sabbatical** - Four weeks paid leave after every five years of service.

     

    Connect with us and learn more about Whirlpool Corporation

     

    See what it's like to work at Whirlpool by visiting Whirlpool Careers (http://www.whirlpoolcareers.com/) . Additional information about the company can be found on Facebook (http://www.facebook.com/WhirlpoolCorp/) , Twitter (http://twitter.com/whirlpoolcorp) , LinkedIn (http://www.linkedin.com/company/whirlpool-corporation/life/) , Instagram (http://www.instagram.com/whirlpoolcorp/) and YouTube (http://www.youtube.com/user/WhirlpoolCorporation) .

     

    Whirlpool Corporation is committed to equal employment opportunity and prohibits any discrimination on the basis of race or ethnicity, religion, sex, pregnancy, gender expression or identity, sexual orientation, age, physical or mental disability, veteran status, or any other category protected by applicable law.