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Description

Shopbop is looking for a creative, results-oriented, and highly strategic Brand Advocacy Manager to join our team. This individual will own the development and execution of public relations campaigns to elevate Shopbop's position as the premier online retailer for contemporary fashion. We are seeking a candidate with an established track record who can Think Big about brand visibility, Deliver Results through earned media, and demonstrate Bias for Action in a fast-paced, high-growth environment.

Key job responsibilities

You will be responsible for driving high-impact media coverage, supporting executive communications, and protecting our brand reputation globally.

- Drive media strategy for designer new arrivals, exclusive capsules, editorial launches, and key seasonal moments

- Manage the day-to-day operations including the sample management and press asset library.

- Secure high-quality, high-impact press coverage across top-tier fashion, lifestyle, and business publications (print, digital, broadcast, and social media).

- Draft and distribute external communications materials, including press releases, Q&As, and briefing documents.

- Build and maintain strong, authentic relationships with key editors, stylists, influencers, and industry thought leaders.

- Partner with the Social Media and Influencer Marketing teams to amplify earned media value and integrate PR messaging into organic content strategies.

- Measure and analyze the effectiveness of all PR efforts against established KPIs, using data to inform future strategies and demonstrate ROI.

- Monitor the competitive landscape and industry news to proactively identify opportunities and potential brand risks.

Basic Qualifications

- 4+ years of professional non-internship marketing experience

- Experience using data and metrics to drive improvements

- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)

- Experience building and optimizing multiple, simultaneous marketing campaigns

- Experience managing or working within cross-functional marketing and creative teams

Preferred Qualifications

- Experience in multi-territory campaign management

- Experience in digital marketing and content production timelines and process

Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.

Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $70,900/year in our lowest geographic market up to $151,700/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Amazon is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits. For more information, please visit https://www.aboutamazon.com/workplace/employee-benefits . This position will remain posted until filled. Applicants should apply via our internal or external career site.