"Alerted.org

Develop and implement digital strategies focused on conversion (BOFU) across owned digital platforms and distributor partner websites, ensuring seamless transitions from TOFU and MOFU activities.

Develop and execute strategies that increase conversion rates and enhance the personalized user experience.

Own and optimize SEO, AEO, and GEO strategies, ensuring visibility, discoverability, and engagement for all digital experiences.

Lead the digital content strategy across all owned and partner sites, maintaining accurate, consistent, and premium product information that drives conversion.

Collaborate with marketing management, the Digital Experience Architect, and Digital Activation Specialist to align strategies and create cohesive, full-funnel digital experiences.

Oversee the digital experience on distributor partner sites, ensuring alignment with brand standards, updated product content, and optimized pathways to purchase.

Develop and execute personalization strategies that deliver relevant, data-driven content experiences to increase engagement and conversion.

Identify and define the AI tools and strategies needed to accelerate content creation, enhance personalization, and optimize SEO, AEO, and GEO performance-driving more predictive, data-informed digital experiences.

Analyze performance data against OKRs/KPIs, generate actionable insights, make informed optimizations to improve ROI, and identify conversion bottlenecks or opportunities. Ability to present solutions for underperforming areas.

Present insights, performance reports, and recommendations to marketing leadership.

Success Looks Like

Improved conversion rates across owned and distributor digital properties.

Consistent, accurate, and engaging content driving purchase confidence.

Clear, actionable performance insights guiding continuous optimization.

Seamless collaboration between TOFU (Demand Generation), MOFU (Digital Experience Architect), and BOFU (Digital Experience Specialist).

A cohesive digital experience that effectively converts engagement into sales.

Fully develop and execute personalization strategy and persona creation.

Update SEO keywords, and develop and implement a AEO/GEO strategy to ensure brands are seen as the product authority in various search functions.

Reporting & Collaboration

Reports to group marketing manager and VP of marketing.

Collaborates closely with:

Digital Experience Architect - ensuring digital structure and functionality support conversion.

Demand Generation Specialist - aligning traffic and lead generation with conversion optimization.

PIM/DAM Specialist - maintaining accurate, conversion-ready product information and experiences.

E-Commerce Manager - review conversion rates from owned websites to dealer websites, identify opportunities to grow presence on dealer channels, and ensure consistent product content data on dealer websites.

Qualifications:

Bachelor's degree in marketing, digital media, or a related field.

4-6 years of experience in digital marketing, SEO, conversion optimization, or digital content strategy.

Proven expertise in SEO/AEO/GEO and understanding of digital discoverability.

Proven expertise in developing digital content strategies that are implemented at all stages of the marketing funnel.

Experience improving conversion rates in e-commerce or digital retail environments.

Strong understanding of personalization, UX best practices, and customer journey optimization.

Analytical mindset - skilled in interpreting data, identifying trends, and making data-driven decisions.

Experience with AI or predictive analytics tools is a plus (not required).

Excellent collaboration, organization, communication, and presentation skills.

Strong SEO/AEO knowledge.

Understanding of digital marketing conversion strategies.

Ability to develop persona-based marketing approaches.

Soft Skills:

Able to work in business environment.

Comfortable with PC technology.

Strong communication skills.

Collaborative team player.

Adaptable to changing digital marketing landscapes.

Tools & Technology:

HubSpot

Salsify

Wayvia (formerly Price Spider)

SEMrush

Google Analytics

Internal portals and dashboards

Job ID: 112025-117892#LI-CELLA#LI-DC1#PL Equal Opportunity Employer: Race, Color, Religion, Sex, Sexual Orientation, Gender Identity, National Origin, Age, Genetic Information, Disability, Protected Veteran Status, or any other legally protected group status.At Cella, a randstad digital company, we welcome people of all abilities and want to ensure that our hiring and interview process meets the needs of all applicants. If you require a reasonable accommodation to make your application or interview experience a great one, please contact [email protected] offered to a successful candidate will be based on several factors including the candidate's education, work experience, work location, specific job duties, certifications, etc. In addition, Cella by randstad digital offers a comprehensive benefits package, including: medical, prescription, dental, vision, AD&D, and life insurance offerings, short-term disability, and a 401K plan (all benefits are based on eligibility). This posting is open for thirty (30) days.