• Market Research Analyst

    The Hertz Corporation (Atlanta, GA)


    _The Distribution Partnerships team oversees $2B of the company’s annual revenue and is responsible for all aspects of Online Travel Agents (OTAs), Travel Management Companies (TMCs), leisure agencies, wholesalers, consortia, Global Distribution Systems (GDS), and Online Booking Tools (OBTs)._

     

    A Day in the Life:

     

    As an individual contributor and reporting within the sales division, this role will report to the Senior Director, Distribution Partnerships. The Specialist, Market Research, will be responsible for overseeing all aspects of the company’s competitive placement through third-party partners and general market conditions.

     

    Minimum Salary $75,000

    What You’ll Do:

    + Monitor third-party and competitive distribution channels (direct websites, apps, and other booking sources), both manually and automated through data, to determine our brand product displays, accuracy of information, merchandising, labeling, review scores, positioning in sort order and new competitor products.

    + Report changes that occur and adjustments that are needed for Hertz to become more competitive.

    + Collecting, analyze, and interpret data to provide actionable insights that support strategic decision-making; make recommendations for new products or adjustments as necessary.

    + Provide detail and thorough research of all areas of marketplace conditions.

    + Liaise with internal departments including Revenue Management, Technology, Product, Marketing, and others to support decision making and changes as needed to ensure our data feed to partners is accurate and up-to-date.

    + Partner with rate canvassing providers to obtain market data

     

    Lead and/or support project status meetings, create schedules, identify potential issues, and ensure on-time delivery of projects.

     

    Provides clear and actionable updates to leadership on project implementations and commercial objectives.

    What We’re Looking For:

    + 2+ years’ experience in Revenue Management, Distribution, or other analytical position

    + Bachelor’s level degree required, Advanced degree strongly preferred; field of study in Economics, Hospitality Management, Aviation Management, MBA, Travel-related field, or similar highly desired.

    + Proficiency in Tableau, Databricks, Teradata, or other data querying tools

    + Ability to collaborate with internal and external stakeholders across multiple functions and locations

    + Experience using large datasets to understand trends and identify opportunities.

    + Motivated, self-starter with intellectual curiosity

    + Familiarity with Hertz systems and complexities to institute change

    + Ability to bring collaborators together for a common mission

    + Experience presenting data in an actionable format with clear and concise next steps

    + Excellent organization, time management, delegation, prioritization skills, and accountability

    What You’ll Get:

    + Up to 40% off the base rate of any standard Hertz Rental

    + Paid Time Off

    + Medical, Dental & Vision plan options

    + Retirement programs, including 401(k) employer matching

    + Paid Parental Leave & Adoption Assistance

    + Employee Assistance Program for employees & family

    + Educational Reimbursement & Discounts

    + Voluntary Insurance Programs - Pet, Legal/Identity Theft, Critical Illness

    + Perks & Discounts –Theme Park Tickets, Gym Discounts & more

     

    The Hertz Corporation operates the Hertz, Dollar Car Rental, Thrifty Car Rental brands in approximately 9,700 corporate and franchisee locations throughout North America, Europe, The Caribbean, Latin America, Africa, the Middle East, Asia, Australia and New Zealand. The Hertz Corporation is one of the largest worldwide airport general use vehicle rental companies, and the Hertz brand is one of the most recognized in the world.

    US EEO STATEMENT

    At Hertz, we champion and celebrate a culture of diversity and inclusion. We take affirmative steps to promote employment and advancement opportunities. The endless variety of perspectives, experiences, skills and talents that our employees invest in their work every day represent a significant part of our culture – and our success and reputation as a company.

     

    Individuals are encouraged to apply for positions because of the characteristics that make them unique.

     

    EOE, including disability/veteran