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POSITION OVERVIEW

The Director of Buying, E-Commerce leads the end-to-end assortment strategy for TommyJohn.com, ensuring a cohesive, brand-right product presentation that drives sales, profitability, and inventory productivity. This leader combines data-driven decision-making with a strong understanding of customer behavior and brand positioning to deliver a best-in-class digital retail experience.

PRIMARY RESPONSIBILITIES

Strategic Assortment & Buying

+ Own the full buying vision and strategy for the company, accountable for total sales, margin, and inventory KPIs.

+ Set seasonal and long-term growth goals, aligned with brand and financial objectives.

+ Build and manage a high-performing buying team.

+ Partner closely with the ELT on financials, brand direction, and customer strategy.

+ Own the buying and milestone calendar, ensuring effective management of team deadlines and workload.

+ Serve as OTB owner in partnership with Planning, with fiscal responsibility for sales, margin, and inventory targets.

+ Oversee seasonal investment and choice-level strategies in collaboration with Planning and direct reports.

+ Partner with the VP of Merchandising to maintain the Product Roadmap, aligning cross-functional teams on priorities and storytelling initiatives.

+ Analyze and report on key product metrics (sales, margin, inventory turn) and translate insights into actionable strategies.

+ Lead weekly selling meetings with Planning; own recommendations and business-driving actions presented in Weekly Business Reviews.

+ Identify and act on opportunities to optimize the onsite experience, partnering with Site Merchandising to update PLPs, PDPs, and category displays in real time.

+ Develop long-range product and category growth strategies informed by market data, brand vision, and customer insights.

+ Lead milestone meetings (Hindsight, Budget & Strategy, Investment Reviews, etc.) and present in-depth business analyses to senior leadership.

+ Champion the voice of the customer across product, pricing, and presentation decisions.

+ Stay informed on digital retail and competitive trends, leveraging insights to evolve buying, pricing, and product testing strategies.

People Management

+ Lead and develop a team of 2+ Buyers at varied levels; may include 1+ indirect reports.

+ Foster a culture of curiosity, accountability, and innovation within the buying function.

+ Provide regular performance feedback and career development support, increasing engagement and retention.

+ Build organizational capability through mentoring, coaching, and skill development initiatives.

+ Cross-Functional & External Partnerships

+ Build strong, collaborative relationships across the organization, including with the ELT.

+ Partner with Design and Merchandising to align on best/worst sellers and identify whitespace opportunities to differentiate the e-commerce channel.

+ Collaborate with Site Experience and Digital Product teams to ensure the online merchandising experience reflects assortment priorities, customer segmentation, and conversion goals.

+ Partner with Planning to develop performance plans, pricing strategies, and in-season adjustments.

+ Lead seasonal campaign and launch calendar planning, ensuring alignment across all touchpoints.

+ Drive key seasonal initiatives and product priorities through cross-functional collaboration, campaign execution, and ongoing optimization.

QUALIFICATIONS, SKILLS, & EXPERIENCE

Experience:

+ 10–12 years of retail buying experience, including 6–8 years of direct e-commerce and managerial experience.

+ Bachelor’s degree or equivalent required.

+ Proven success leading cross-functional go-to-market processes, including product launches, campaigns, and digital storytelling.

+ Deep understanding of digital performance metrics such as conversion, sell-through, and customer engagement analytics.

Skills:

+ Strong strategic thinking and analytical abilities.

+ Excellent communication, presentation, and influencing skills.

+ Highly organized, with exceptional attention to detail and project management capabilities.

+ Creative problem solver who thrives in a fast-paced, dynamic environment.

+ Advanced proficiency in Excel and Google Sheets; strong overall computer literacy.

+ Collaborative leader who inspires confidence, fosters teamwork, and drives results.

+ Demonstrates alignment with TJ core values: Humble, Adaptable, Mindful, GSD, & Curious

+ Ability to be on-site in our HQ Office in Downtown Manhattan [3] days per week

Salary Range: $135,000 - $150,000

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