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Sales Coordinator

Salt Lake City, UT

Job Type

Full-time

Description

The Sales Coordinator at Wheeler Machinery will oversee the operations of a Caterpillar Compact Retail store located within one of our branch locations. This role is responsible for delivering an exceptional, customer-focused retail sales experience from start to finish. The Sales Coordinator will guide customers through the entire sales process, ensuring a seamless and positive interaction. Additionally, they will play a key role in expanding Wheeler Machinery’s market share among smaller contractors and homeowners by driving sales of Building Construction Products (BCP).

Primary job duties and responsibilities include the following:

Manage Retail Operations

+ Oversee daily operations of the Caterpillar Compact Retail store within a branch location, ensuring a clean, organized, safe, and customer-friendly environment.

Deliver Exceptional Customer Experience

+ Provide a professional, welcoming, and solution-oriented experience for all customers, guiding them through the entire sales process from initial inquiry to final purchase.

Sales Process Management

+ Handle all aspects of retail sales transactions, including quoting, financing coordination, and closing deals.

Product Knowledge & Consultation

+ Maintain in-depth knowledge of Caterpillar Building Construction Products (BCP) and related attachments to effectively advise customers on the best solutions for their needs.

Market Growth

+ Drive sales growth among smaller contractors and homeowners by actively promoting BCP products and identifying new business opportunities.

Inventory Oversight

+ Monitor and manage inventory levels for compact equipment and attachments, ensuring availability and accuracy.

Customer Relationship Building

+ Develop and maintain strong relationships with customers to encourage repeat business and referrals.

Marketing & Promotions

+ Support branch-level marketing initiatives, including in-store promotions, events, and digital campaigns to increase visibility and sales.

Collaboration

+ Work closely with branch management, sales teams, and service departments to ensure seamless customer support and operational efficiency.

Reporting & Analysis

+ Track sales performance, prepare reports, and provide insights to management on trends and opportunities through the CRM.

CRM Lead Management

+ Assist reviewing and qualifying leads from all sources and updating them in the CRM system.

Qualifications

+ Bachelor’s degree (preferably in sales or business-related fields) or minimum 2 years of industry related experience

+ Retail sales experience (preferable)

+ Knowledge of and willingness to learn Caterpillar product line, construction industry practices and other competencies necessary for consulting with customers on their needs

+ Strong presentation, organizational and time management skills

+ Initiative-taker, motivated and results driven

+ Dedication to providing the highest level of customer service

+ Ability to manage and resolve objections and problems amicably

+ General computing skills including Word, Excel, Outlook as well as the ability to utilize a CRM for managing customer visits, generating quotes and processing data

+ Experience in successfully mentoring and leading others toward accomplishing a common goal

+ Effective communication and interpersonal skills

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Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor’s legal duty to furnish information. 41 CFR 60-1.35(c).

Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities

The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor’s legal duty to furnish information. 41 CFR 60-1.35(c)