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We are seeking a dynamic and results-oriented Product Manager to lead marketing initiatives for AED (Automatic External Defibrillator) products across Canada. This role focuses on driving both direct-to-consumer and indirect channel marketing, collaborating closely with 22 national distributors. The ideal candidate brings strong B2B or B2C marketing experience, digital marketing knowledge, and a proven ability to influence and engage business partners. This is an exciting opportunity to join a fast-paced, high-impact environment, shaping marketing strategies, driving campaigns, and delivering measurable results while supporting the growth of life-saving products.

What you will do:

• Understand customer groups, including why customers buy the product or service approach for the product or portfolio

• Understand the different marketing channel strategies and associated business implications

• Track and report results/KPIs to leadership and sales

• Understand key competitors and their relative strengths/weaknesses and maintain networks of people and resources for obtaining competitive information

• Explain different product features to different customers as appropriate to their needs

• Maintain customer engagement and deeply understand customer needs

• Play a role in developing key strategy documents: strategic plan, annual marketing plan, product launch plans, etc

• Understand what customers value and how they perceive different attributes of the product or portfolio

• Articulate why the product or portfolio adds value or solves problems for the customer

• Create marketing strategies to understand, develop, and enhance the relationship between the customer and the product or portfolio

• Propose objectives for generating clinical evidence and evaluating studies

• Tie the business goal of the product or portfolio to the overall goal of Stryker

• Synthesize market trends and make recommendations on areas of strategic focus

• Develop new strategies, sales tools, and communication plans for the product or portfolio

• Apply clinical knowledge in combination with technical knowledge to educate and articulate value

• Work closely with sales training/sales enablement to set the sales training strategy for the product or portfolio

• Responsible for the obsolescence plan

• Provide analytical support to set price

• Establish short-range and long-range improvement goals for the product management team, and under guidance, develop action plans to achieve those goals

• Analyze customer satisfaction to assess trends in customer engagement, and incorporate trends into strategic planning

• Provide marketing intelligence group with key objectives and inputs to drive customer insights

- Develop and implement a social media strategy to stimulate demand, increase brand awareness, and support partner onboarding, in alignment with corporate guidelines.

- Track and report digital engagement metrics, including reach, conversion, and resource downloads.

- Identify and prioritize vertical sectors (e.g., construction, schools, sports) for targeted market growth of AEDs, using customer segmentation and market analysis.

- Collaborate with professional associations and national bodies to expand reach and credibility, leveraging co-marketing initiatives and sponsorships.

What you will need

Required:

+ Bachelor’s degree required

+ 4+ years of work experience required

Preferred:

+ 2+ years of medical device or marketing experience preferred

+ B2B and/or B2C experience preferred

Stryker is a global leader in medical technologies and, together with its customers, is driven to make healthcare better. The company offers innovative products and services in MedSurg, Neurotechnology, Orthopaedics and Spine that help improve patient and healthcare outcomes. Alongside its customers around the world, Stryker impacts more than 150 million patients annually.

Stryker Corporation is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, ethnicity, color, religion, sex, gender identity, sexual orientation, national origin, disability, or protected veteran status. Stryker is an EO employer – M/F/Veteran/Disability.