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Digital Communications Manager

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Digital Communications Manager

Salary

$106,503.00 - $124,614.00 Annually

Location

Minneapolis, MN

Job Type

Full-time

Job Number

2025-00547

Department

Communications

Division

Coord Public Affairs

Opening Date

12/01/2025

Closing Date

12/14/2025 11:59 PM Central

FLSA

Exempt

Bargaining Unit

CNR

+ Description

+ Benefits

+ Questions

Position Description

The mission of the Digital Communications Manager is to strengthen the City of Minneapolis’s connection with its community through strategic, integrated digital engagement. This role leads the development and execution of innovative digital and social media strategies that align with the City’s unified communications approach. By managing content across digital platforms, enhancing transparency, and fostering public trust, the position ensures timely, accessible, and culturally resonant communication. It also plays a key role in shaping the City’s digital identity, managing online reputation, and building meaningful relationships with residents, businesses, and visitors.

The City of Minneapolis does not sponsor applicants for work visas.

Job Duties and Responsibilities

+ Develop and implement comprehensive social media strategies aligned with the City’s communication goals, focusing on performance metrics, audience growth, and reputation management.

+ Oversee the creation and distribution of engaging, informative, and relevant content across all City digital channels, collaborating with the creative team to maintain a proactive content calendar.

+ Supervise, mentor, and evaluate Digital Media Coordinators, supporting professional development and fostering a collaborative team environment.

+ Establish and manage access, permissions, and responsibilities for social media accounts, content creation, and community management.

+ Serve as the City’s Social Media Officer, managing the Social Media Policy and Procedures, including platform-specific strategies and key operational processes.

+ Develop creative digital campaigns to drive organic engagement and earned media coverage.

+ Manage website content overseen by the Communications team and support the Web Quality Assurance Policy.

+ Centralize and oversee systems for social media, mass notifications, websites, and digital advertising, implementing standard operating procedures for platform use.

+ Lead the City’s approach to reporting on digital communications performance, trends, and opportunities for continuous improvement.

+ Plan and execute digital marketing campaigns to promote City initiatives, events, and programs across social and digital platforms.

+ Advise staff, leadership, elected and appointed officials, and consultants on digital communications strategy, including policies, platform rules, regulations, and best practices.

+ Collaborate with City departments to prioritize high-impact communications and ensure consistent messaging across all channels.

+ Provide communication support during crises or special events as part of the Joint Information System.

+ Ensure all digital communications are accessible to individuals with disabilities and reflect the diversity of the Minneapolis community, using inclusive language and imagery.

+ Investigate complaints related to Social Media and Website Quality Assurance Policy violations, conduct research, and provide follow-up to staff, supervisors, leadership, and HR as needed.

+ Stay current on emerging trends, technologies, and best practices in social media and digital communications.

WORKING CONDITIONS:

Regular Indoor Office Environment.

Required Qualifications

MINIMUM EDUCATION:

Bachelor’s degree in Communications, Public Relations, Journalism, Marketing or related field.

MINIMUM EXPERIENCE

Five to seven years of progressive work experience in the field of Communications in directly related work. Supervisory and/or management experience required.

EQUIVALENCY

An equivalent combination of education and highly related experience in a similar environment may be considered.

LICENSES/CERTIFICATIONS:

None.

REQUIRED ATTACHMENTS

You must attach a resume and cover letter to your application and complete the supplemental questions. Without a resume and cover letter, the application may be deemed as incomplete and will not be considered further.

SELECTION PROCESS:

The selection process will consist of one or more of the following steps: a rating of relevant education and experience (100%). It is important that your application show all the relevant education and experience you possess. This information will be used to determine which candidates will proceed in the selection process. A submitted application is also used to verify the answers to any supplemental questions. Only those candidates who attain a passing score (70%) on each step in the selection process will be placed on the eligible list. The City of Minneapolis Human Resources Department reserves the right to limit the number in any phase of the selection process.

BACKGROUND CHECK:

The City has determined that a criminal background check and/or qualifications check may be necessary for certain positions with this job title. Applicants may be required to sign an informed consent form allowing the City to obtain their criminal history and/or verify their qualifications in connection with the position sought. Applicants who do not sign the informed consent form will not be further considered for the position.

UNION REPRESENTATION:

This position is not represented by a bargaining unit. Review Civil Service Rules here: https://www2.minneapolismn.gov/government/departments/hr/civil-service-rules/ .

ELIGIBLE LIST STATEMENT:

The names of applicants who meet minimum qualification and who pass the screening process shall be placed on the eligible list for employment consideration. This list will be certified to the hiring manager who may use the list to fill a vacancy of the same job title. This eligible list will expire two (2) months after it has been established.

INTERVIEW SELECTION:

The hiring authority reserves the right to determine the maximum number of candidates to interview from the established eligible list. If the hiring authority decides to interview other than by exam score order, they may select additional people to interview based on a candidate’s education or experience related to the field, work history, or skills uniquely related to the operational needs of the position.

Knowledge, Skills and Abilities

+ Ability to work effectively with cross-functional teams to achieve shared goals.

+ Ability to analyze data and apply insights to inform strategic decision-making.

+ Strong organizational skills, with the ability to manage multiple tasks, priorities, and deadlines efficiently.

As the largest and most vibrant city in the state, Minneapolis depends on purposeful, dedicated and innovative employees. Minneapolis has a large variety of careers for people of all experiences and backgrounds who come together for a singular purpose—serving the residents, businesses and visitors of Minneapolis.

The City of Minneapolis is proud to be an Equal Employment Opportunity and Affirmative Action employer.

Benefits Summary

Our employees enjoy competitive salaries and generous benefits. We pride ourselves on a comprehensive benefits program that supports employees' health and financial well-being. Programs, resources, and benefit eligibility varies based on position, average hours worked, location and length of service. For detailed benefits information, please visit the benefits page (http://www.minneapolismn.gov/hr/benefits/WCMS1Q-066289) .

Insurance

Health insurance

Eligibility for benefits begins the first of the month following employment date. The City of Minneapolis offers eligible employees one plan design (http://cityofminneapolis.welcometomedica.com/page/61) with a choice of six provider networks, allowing you to select the best option for you. Available plans include Medica Choice Passport, Medica Elect, VantagePlus with Medica, Park Nicollet and HealthPartners Medical Group First with Medica, Ridgeview Community Network powered by Medica, and Clear Value with Medica.

Dental insurance

The City of Minneapolis offers dental insurance through Delta Dental of Minnesota and pays 100% of the monthly premium for eligible employees.

Life insurance

The city provides basic life insurance of one times your annual salary up to $50,000. You can elect to purchase optional life insurance.

Paid time off

Our generous leave package includes vacation, holidays and paid sick leave, which gives employees the opportunity to enhance their quality of life outside work. Amounts and accrual rates are based on years of experience and collective bargaining agreements (http://www.minneapolismn.gov/hr/laboragreements/index.htm) .

Paid parental leave

City employees are eligible for up to 12 weeks of paid parental leave in the event of a birth or placement for adoption of a child.

Retirement

City employees earn a pension and may choose to participate in additional retirement savings programs.

+ Pension: The City of Minneapolis participates in the Public Employees Retirement Association (PERA). Employees and the City both contribute a percentage of your pay to fund future benefits.

+ Deferred compensation: Employees may choose to participate in pre-tax or after-tax savings plans through the Minnesota State Retirement System (MSRS).

Transportation

Eligible City employees may choose to participate in the following transportation programs:

+ Metropass: TheMetropass (http://www.minneapolismn.gov/hr/benefits/trans/benefits\_pre-tax-transit) program allows eligible employees to enroll in a pass for unlimited bus or light rail rides at a discounted price.

+ Parking or Van Pool:The City of MinneapolisTransportation Benefits Plan (http://www.minneapolismn.gov/hr/benefits/trans/WCMS1P-113620) gives you options to pay certain commuting costs, such as qualified parking and van pool expenses, with pre-tax dollars.

Learning and development

To engage and develop employees, the City of Minneapolis offers classes in leadership, cultural agility, change management and more. Additionally, educational discounts at Augsburg University, Hamline University, St. Catherine’s, and St. Mary's University of Minnesota are available to City employees.

Other perks

Employees can also take advantage of flexible spending accounts, theEmotional Wellbeing Solutions (https://www.minneapolismn.gov/government/departments/hr/benefits-wellness/) , health club discounts and more.

01

How did you find out about this position? (Select all that apply)

+ Recruiter

+ City of Minneapolis website

+ City of Minneapolis employee

+ City of Minneapolis job interest card

+ City of Minneapolis Career Opportunities Bulletin

+ Friend or family member

+ League of Minnesota Cities website

+ Diversityjobs.com website

+ Governmentjobs.com website

+ Indeed.com website

+ Minnesotajobs.com website

+ Minnesota Council of Nonprofits Website

+ Other website

+ LinkedIn

+ Twitter

+ Facebook

+ Other social media site

+ Newspaper

+ Other media

+ College or University

+ Community organization

+ Job Fair

+ Professional association

+ Site Visit

02

Please specify where you heard about this position (e.g., website name, City of Minneapolis employee name, job fair, professional association).

03

Please indicate below the highest level of education that you have completed.

+ None

+ High School Diploma or GED

+ Associate Degree

+ Bachelor's Degree

+ Master's Degree

+ Doctorate

04

How many years of experience do you have performing similar duties to those noted in the job announcement?

+ No experience

+ Less than 1 year

+ 1 year but less than 3 years

+ 3 years but less than 5 years

+ 5 years but less than 7 years

+ 7 years but less than 9 years

+ 9 or more years

Required Question

Employer

City of Minneapolis

Address

350 South 5th Street

Room 1

Minneapolis, Minnesota, 55415

Phone

(612) 673-2282

Website

http://www.minneapolismn.gov/jobs

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