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Senior Manager I, Marketing & Campaign Strategy

Position Profile

The **Senior Manager I, Marketing & Campaign Strategy** is responsible for developing and executing strategies that align with business objectives for campaigns and go-to-market initiatives. This role requires a strategic thinker with a deep understanding of market dynamics and company culture. The ideal candidate is a collaborative leader who embraces innovation and ensures best-practice marketing principles are embedded in campaign design. This position will play a critical role in shaping strategy and managing both digital and non-digital campaigns to drive sales pipeline, support retention, and increase revenue.

Key Responsibilities

+ Translate business goals into actionable marketing strategies, integrated campaign plans, and audience-specific content strategies that deliver engagement, leads, pipeline, and revenue.

+ Develop and execute integrated marketing campaigns using a mix of tactics, including multi-channel digital programs, content marketing, web updates, account-based marketing, social media, events, advertising, and direct mail.

+ Ensure consistent, benefit-focused messaging across all marketing deliverables to address customer needs and opportunities.

+ Utilize marketing automation tools to set up and optimize multi-step campaigns; experience with CRM systems is essential.

+ Collaborate with cross-functional teams to align new programs with marketing strategy, sales objectives, partnerships, and value propositions.

+ Manage timely campaign delivery and execution, monitoring performance and implementing course corrections as needed.

+ Provide regular updates to stakeholders to maintain alignment and transparency.

+ Maintain a strong understanding of the buyer journey to inform campaign design and execution.

Qualifications

Education & Experience:

+ Bachelor’s degree in Marketing, Business, Communications, or related field (or equivalent combination of education and experience).

+ 5+ years of experience in campaign management or a deep understanding of the production printing industry.

+ Proven success in creating and executing impactful marketing strategies that drive demand.

+ Experience developing, executing, and optimizing integrated campaigns across digital, social media, search, email, advertising, events, and content creation.

Knowledge, Skills & Abilities

+ Exceptional B2B writing and presentation skills (including PowerPoint).

+ Strong understanding of the marketing funnel, metrics, and analytics for campaign optimization.

+ Proficiency with CRM and marketing automation platforms.

+ Excellent communication, collaboration, and cross-functional influencing skills.

+ Knowledge of messaging methodologies and ability to stay current with marketing and technology trends.

+ Critical thinking, project management, and time management skills.

Working Conditions

+ Minimal physical effort required; occasional lifting of objects under 10 lbs.

+ Primarily office-based with standard lighting, ventilation, and noise levels.

+ Remote work options may be available for qualified candidates.

+ Work assignments are highly diversified; frequent deadlines may require adaptability and resilience.

The above statements are intended to describe the general nature and level of work being performed by people assigned to this job. They are not intended to be an exhaustive list of all responsibilities, skills, efforts or working conditions associated with a job.

Come Create at Ricoh:

If you are seeking a team driven by passion and purpose, come create with us at Ricoh. We are a team of information seekers and customer-obsessed collaborators who aspire to deliver the services, solutions, and technologies that empower business success. We are looking for talented, inspired individuals to join us to help drive high-performance team and our commitment to excellence.

Ricoh is an integrated solutions provider and partner that connects people and technology, creates outstanding customer experiences, and delivers innovation for businesses worldwide. We empower digital workplaces by enabling individuals to work smarter from any location and harness the power of information—how it is collected, stored, managed, and shared—to unlock the potential in every organization. We deliver services and technologies that inspire our customers’ success and guide them toward a better and more sustainable future. If you are seeking a purpose-driven and passionate team, come create with us, and help drive our high-performance culture of excellence into tomorrow.

Invest in Yourself:

At Ricoh, you can:

+ Choose from a broad selection of medical, dental, life, and disability insurance options.

+ Contribute to your financial security with Retirement Savings Plan (401K), Health Savings Account (HSA), and Flexible Spending Account (FSA) investments.

+ Augment your education with team member tuition assistance programs.

+ Enjoy paid vacation time and paid holidays annually

+ Tap into many other benefits to enhance your health, wellness, and ongoing personal and professional development.