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Job Title

Sr. Channel Marketing Manager, Retail Buying Groups

Position Overview

Shaw Industries Group, Inc. is a leader in flooring and other surface solutions designed for residential housing, commercial spaces and outdoor environments. Leveraging strengths in design, innovation and operational excellence, the company takes a people-centered, customer-focused, and growth-minded approach to meet diverse market needs. It creates differentiated customer experiences through its expansive portfolio of brands: Anderson Tuftex, COREtec, Shaw Floors, Patcraft, Philadelphia Commercial, Shaw Contract, Shaw Sports Turf, Shawgrass, Southwest Greens, Watershed Geo and more.

Headquartered in Dalton, Georgia, Shaw is a wholly owned subsidiary of Berkshire Hathaway, Inc. with more than $6 billion in annual sales and 18,000 associates worldwide.

Summary/Role Description:

The role is responsible for developing and executing strategic marketing initiatives in partnership with independent retail buy groups to enhance in-store and online consumer experiences, drive sales, and strengthen brand equity. Key buy groups include Shaw Flooring Network, NFA, CCA, and Abbey.

Primary Responsibilities:

+ Align Shaw’s marketing strategy with buy group objectives to deliver programs that increase market share and brand engagement.

+ Lead the development of marketing assets supporting wholesale, consumer-facing, and retail associate promotions.

+ Collaborate with the Geography-Based Retail Customer Marketing team to ensure flawless local execution through education, consistent assets, and customer support.

+ Partner with Sales to achieve brand financial targets within each buy group.

+ Work cross-functionally with Sales, Retail Operations, and Digital teams to deliver impactful programs and communications for Shaw Flooring Network.

+ Design and implement marketing initiatives that position Shaw Flooring Network solutions and services as key value drivers, increasing retailer engagement and adoption.

+ Serve as a core team member in planning and executing buy group events, including the bi-annual Shaw Flooring Network Convention.

+ Deliver consistent brand experiences through strategic co-marketing plans, advertising, promotional assets, digital marketing, and online content aligned with Shaw brand strategies and annual goals.

+ Develop and manage annual co-marketing plans with buy groups, including budgets, creative assets, and advertising strategies focused on digital marketing.

+ Measure and report ROI and promotion effectiveness quarterly, with emphasis on ROAS for digital media. Track and manage annual marketing spend by buy group.

+ Optimize online consumer experiences through website content management, product demo strategies, ratings and reviews, and digital co-marketing campaigns.

+ Maintain regular engagement with buy group marketing teams to plan, measure, and improve initiatives.

+ Support key product launches by leveraging brand content and collaborating with Sales, Digital, and Training teams for comprehensive execution.

+ Travel within the United States is required.

+ Reports to the VP, Customer Marketing.

Qualifications:

Required:

+ Bachelor’s degree in Marketing, Sales, Business Management, or a related field; MBA preferred.

+ Minimum 5 years of experience in brand management, trade/customer/channel marketing, sales, or channel management.

+ Proven ability to lead and collaborate effectively with retailers and/or manufacturers.

+ Exceptional communication, interpersonal, and presentation skills.

+ Strong financial acumen with expertise in budget management and data analysis.

+ Highly responsive and action-oriented in a fast-paced environment.

+ Solid understanding of digital marketing platforms, content strategies, and performance measurement.

Preferred:

+ Experience partnering with Sales and customers to develop and execute marketing plans, particularly with independent retailers and buy groups.

+ Background in the home renovation industry, either in retail or manufacturing.

Competencies:

+ Execute action plan

+ Influence others

+ Deliver compelling communications

+ Demonstrate good judgement

+ Initiate action

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Work Shift

8 Hr non-rotating shift, Hrs fall to in punch day, Observed Calendar, shift starts AM

Shaw Industries is an equal opportunity employer as to all protected groups, including protected veterans and individuals with disabilities.