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What We Need:

The Director of Marketing for Industrial Solutions will be a key leader in driving growth for Brady’s core industrial business. This strategic role is responsible for developing and executing a marketing strategy that blends performance marketing with integrated campaigns and sales enablement. The ideal candidate will bring experience in B2B environments, with a strong technical and analytical background, and a proven track-record in demand generation, paid media, SEO, generative engine optimization (GEO), email, direct response/catalog marketing, and content strategy. This leader oversees a high-performing team responsible for generating sales leads, launching products, and developing sales enablement programs that directly support revenue growth. This is an onsite role based at our Global Headquarters in Milwaukee, WI.

What You'll Be Doing:

+ Develop and execute the go-to-market strategy for the Industrial Solutions portfolio, aligning marketing activities to business objectives that drive measurable revenue and market share growth.

+ Partner with sales and product leadership to align priorities, ensuring marketing directly supports pipeline acceleration and revenue outcomes.

+ Manage and optimize the marketing budget, allocating resources effectively across programs, channels, and product lines to maximize ROI.

+ Lead paid media, SEO, GEO, email, catalog marketing, content, and Amazon initiatives to generate demand and accelerate pipeline.

+ Manage merchandising of Brady’s websites to deliver engaging digital experiences and optimize e-commerce conversion.

+ Leverage technical execution, A/B testing, and analytics to continuously improve marketing ROI and effectiveness.

+ Design and implement marketing programs that support Brady’s diverse selling models, including direct-to-customer and through distributors and channel partners.

+ Oversee campaigns, content development, product launches, sales enablement programs, and trade shows to drive pipeline and revenue.

+ Develop and execute account-based marketing strategies targeting key accounts to maximize customer lifetime value.

+ Stay abreast of industrial market trends, competitor activities, and customer needs. Utilize market insights to identify new opportunities and refine marketing strategies.

+ Regularly evaluate and refine KPIs to ensure demand generation, e-commerce, content, and integrated marketing efforts are focused on high-value outcomes.

+ Apply advanced analytics and attribution models to optimize spend and resource allocation.

+ Leverage marketing technologies and CRM tools to improve segmentation, personalization, and attribution.

+ Build, mentor, and lead a high-performing marketing team, fostering a culture of accountability, innovation, and continuous improvement.

What You Will Need To Be Successful:

+ Bachelor’s degree in Marketing, Business, or related field.

+ 10+ years of progressive marketing and ecommerce experience, with at least 5 years in a leadership role; B2B experience preferred.

+ Extensive experience across paid media, SEO, email, catalog marketing, Amazon, and content marketing, with demonstrated impact on revenue.

+ Experience managing e-commerce merchandising and website optimization functions.

+ Strong background in integrated campaigns, product launches, content strategy, sales enablement, and account-based marketing (ABM).

+ Highly analytical, with expertise in marketing technology, automation, CRMs, and data-driven optimization.

+ Exceptional leadership, communication, and interpersonal skills, with a track record of building and developing high-performing teams.

+ Ability to travel up to 25%.

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About Us: Who we are:Brady makes products that make the world a safer and more productive place. We are a global leader in safety, identification and compliance solutions for a diverse range of workplaces. From the depths of the ocean to outer space, from the factory floor to the delivery room - we're just about everywhere you look. Companies around the world trust Brady because of our deep expertise and knowledge across a wide range of industries and applications - powered by our world-class manufacturing capabilities. We have a diverse customer base in industries including electronics, telecommunications, manufacturing, electrical, construction, healthcare, aerospace and more. As of July 31, 2025, Brady employed approximately 6,400 people in our worldwide businesses. Our fiscal 2025 sales were approximately $1.51 billion. Brady stock trades on the New York Stock Exchange under the symbol BRC. You can learn more about us at www.bradycorp.com. Why work at Brady:A career at Brady means working for a global company that has thrived for over 100 years, and whose innovative spirit drives our future growth. Brady offers competitive pay and great benefits, supported by a culture that encourages collaboration and innovation. We strive to foster an inclusive workplace where diverse talent can learn, grow, and succeed. And with deeply rooted values, no matter where you work at Brady, you'll feel connected to the community through our charitable contributions and opportunities to give back. Our headquarters are in Milwaukee, Wisconsin, but we have more than 70 locations globally, giving our employees the opportunity to work with colleagues around the world.

Our Benefits:

+ Comprehensive insurance coverage starting on your first day of employment, including medical, dental, and vision

+ Generous 401(k) with company match

+ Paid time off and holidays

+ Opportunity to participate in incentive programs for all full-time employees

+ Family planning benefits including paid parental leave, fertility coverage, adoption and surrogacy assistance

+ Education reimbursement opportunities

+ Scholarship program for children of Brady employees

+ A variety of Employee Resource Groups to provide you with unique networking, development, and volunteer opportunities

+ Employee Assistance Program and related wellness programs (mental and behavioral health, family counseling, financial management)

+ Dress-for-your-day dress code

+ Charitable contributions matched through Brady's Matching Gift program