• Remarketing Analyst

    The Hertz Corporation (Estero, FL)


    The Remarketing Analyst plays a crucial role in evaluating the performance of the division's lead, prospect and sales results as well as providing the team with the tools required to make an informed decision to fostering growth. This position focuses on in-depth reporting and analytics to inform decision-making as well as steer and optimize lead generation strategies.

     

    Starting salary is $60K; commensurate with experience.

    Main responsibilities include:

    + Generate consistent daily, weekly, and monthly reporting to assist the Operations, Marketing, and Finance departments in making key decisions to boost sales and efficiencies.

    + Automate and maintain reporting current and new structure

    + Collaborate with Project Managers and relevant parties responsible for retail expansion to guarantee notable and accurate online presence for all new locations.

    + Evaluate changes in leads and sales as well as implement new ideas or solutions to increase growth

    + Communicate with the Ecommerce Manager to monitor advertising spend against the assigned per vehicle cost.

    + Manage the Used Vehicle Listings (CarGurus, Autotrader, Cars.com, etc.) day to day partnerships and efficiencies, and analyze then implement new product offerings with positive ROI.

    + Identify and examine geographic regional trends to support in remarketing initiatives.

    Minimum Qualifications:

    + Analytically driven

    + Strong proficiency in Excel, PowerPoint and Tableau

    + Strong communication skills with ability to present complicated data into valuable information

    + Ability to work collaboratively with third-party suppliers / partners to deliver efficient results

    + Highly organized and able to handle and prioritize multiple projects

    + Proven knowledge and experience analyzing key metrics of digital marketing and sales

    + Design and develop a variety of reports for measuring trends and making key decisions

    + Attention to detail with the ability to respond to last minute requests

    + Strong sense of individual accountability and follow-through

    + Punctual and hardworking nature

    Educational Background:

    + Bachelor’s degree or higher in Business, Finance, or Computer Science

    + Proven interest and understanding in lead generation and sales

    Professional Background:

    + 1-2 years previous managing data to provide in-depth analysis of trends and insights that inform strategic decisions making.

    + Experience working in cross functional teams.

     

    The Hertz Corporation operates the Hertz, Dollar Car Rental, Thrifty Car Rental brands in approximately 9,700 corporate and franchisee locations throughout North America, Europe, The Caribbean, Latin America, Africa, the Middle East, Asia, Australia and New Zealand. The Hertz Corporation is one of the largest worldwide airport general use vehicle rental companies, and the Hertz brand is one of the most recognized in the world.

    US EEO STATEMENT

    At Hertz, we champion and celebrate a culture of diversity and inclusion. We take affirmative steps to promote employment and advancement opportunities. The endless variety of perspectives, experiences, skills and talents that our employees invest in their work every day represent a significant part of our culture – and our success and reputation as a company.

     

    Individuals are encouraged to apply for positions because of the characteristics that make them unique.

     

    EOE, including disability/veteran