• Sr. Manager, E-Commerce

    PrincePerelson & Associates (Salt Lake City, UT)


    Sr. Manager, E-Commerce

    Salt Lake City, Utah

    A growing direct-to-consumer brand centered on thoughtful, elevated gifting is seeking a strategic, data-driven **Sr. Manager, E-Commerce** to lead performance across digital and DTC channels. This role is ideal for a hands-on leader who excels at blending creativity with analytics and disciplined execution to drive measurable growth.

     

    In this position, you will own customer acquisition, retention, and revenue-generating initiatives across all DTC touchpoints, playing a key role in shaping the company’s overall growth strategy.

    Key Responsibilities

    + Lead the end-to-end DTC e-commerce strategy across email, paid media, SEO/SEM, social and direct response channels.

    + Drive performance marketing initiatives with a strong focus on CAC, LTV, ROAS, conversion optimization, and retention.

    + Develop and manage annual and seasonal budgets, forecasts, and integrated marketing calendars.

    + Leverage data modeling and advanced analytics to inform decisions and uncover new growth opportunities.

    + Build segmentation and personalization strategies to increase engagement and repeat purchase behavior.

    + Plan and execute A/B and multivariate testing to continuously improve marketing effectiveness.

    + Partner closely with creative, merchandising, operations, and inventory teams to ensure aligned execution.

    + Manage agency and vendor relationships with clear expectations and performance accountability.

    + Strengthen brand storytelling and ensure a consistent, high-quality customer experience across all touchpoints.

    Qualifications

    + 10+ years of experience in e-commerce, DTC, retail, or consumer marketing environments.

    + Proven success driving digital acquisition, retention, and lifecycle marketing programs.

    + Strong analytical capabilities, including Excel-based forecasting and financial modeling.

    + Deep understanding of attribution models, funnel dynamics, and customer segmentation.

    + Ability to translate data into strategic insights and measurable outcomes.

    + Collaborative, clear communicator with cross-functional leadership skills.

    + 5+ years of experience leading and developing high-performing teams.

    + Bachelor’s degree in marketing, business, or a related field; advanced degree preferred but not required.

    Why This Role Matters

    This role has direct impact on revenue growth, customer lifetime value, and brand performance. You’ll join a team that values both creative thinking and operational rigor, with the opportunity to influence strategy across e-commerce and direct marketing during an important growth phase.

    Compensation & Location

    + Competitive salary plus performance-based bonus

    + This position is fully onsite at a Salt Lake City, Utah headquarters

     

    _PrincePerelson & Associates is an Equal Opportunity Employer and we do not discriminate against applicants due to race, color, religion, sex, national origin, age, disability, genetics, veteran status, or on the basis of disability or any other federal, state or local protected class. All applicants applying for U.S. job openings must be authorized to work in the United States._