• Senior Analyst, Search Engine Optimization

    Publicis Groupe (Boston, MA)


    Company description

    Digitas is the Networked Experience Agency, built on the vision that we create magnetic experiences that earn the right for brands to exist in human networks. Today, and tomorrow. We deliver Networked Experiences by leveraging comprehensive data, technology, creative, media and strategy capabilities. Digitas delivers ambitious outcomes via unique solutions that include Creative Experiences, Integrated Media, Addressable Relationships, Social Marketing and Total Commerce. Celebrated by AdAge as Data and Insights Agency of the Year, U.S Campaign’s Brand Experience Agency of the Year, Media Network of the Year and celebrated by Forrester and Gartner, Digitas serves the world’s leading brands through a global network comprised of more than 5,500 employees across over 65 offices in 43 countries.

     

    The Digitas culture is made up of fearless, inventive and generous Unicorns of all kinds.

     

    Overview

     

    As a Search Engine Optimization Senior Analyst, you’ll play an integral role on the brand team by providing insights that will inform our clients’ online marketing strategy. You’ll collaborate with diverse teams – including Marketing, Creative, Technology, Strategy and Insights, and Media – and you’ll gain an in-depth knowledge of how these capabilities work.

    Responsibilities

    + Consulting with internal teams and clients on search engine accessibility

    + Performing keyword mining, segmentation and mapping as well as gap analyses and competitive analyses

    + Providing optimization recommendations for site content

    + Developing and executing link-building strategies

    + Providing monthly/quarterly metrics reports to show value against all initiatives

    Qualifications

    + A four-year degree in marketing, computer science or a related field

    + 2 to 4 years of experience in search engine optimization, web development, or analytics

    + Basic knowledge of HTML, JavaScript, and CSS

    + Solid analytical and problem solving skills – and a knack for details

    + Strong communication and presentation skills – you’re poised, articulate and convincing

    + Familiarity with prompt-based interaction and commonly used generative AI tools (e.g., ChatGPT, Google Gemini, DALL·E, Midjourney) is a plus, especially for tasks like ideation, research, or content generation.

     

    Got the sparkle? Apply if you believe your unique skills are a fit. We’d love to hear from you.

     

    Additional information

     

    Compensation Range: $60,800 - $89,600. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 1/30/26.

     

    All your information will be kept confidential according to EEO guidelines.