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Company description

Publicis Media harnesses the power of modern media through global agency brands CJ, Performics, Publicis Collective, Publicis Health Media, Spark Foundry, Starcom and Zenith. A key business solution of Publicis Groupe ([Euronext Paris FR0000130577, CAC 40], Publicis Media’s digital-first, data-driven global practices deliver client value and drive growth in a platform-powered world. It is present in more than sixty countries with over 23,000 employees worldwide.

Overview

The Commerce Analyst is the day-to-day steward of Commerce media for assigned brands, and is responsible for monitoring and maintaining campaign development, activation, and innovation. The Analyst will develop and maintain strong knowledge of their client businesses and apply Commerce understanding to help deliver against their needs/objectives. They will work closely with their Manager in the development and communication of all recommendations.

Responsibilities

+ Gather and analyze keyword, competitive, and level research necessary to build new campaigns

+ Responsible for gathering necessary data for plan development

+ Build keyword and product campaigns across retail programs

+ Responsible for presenting recommendations and applying client feedback to campaign proposal

+ Upon campaign approval, responsible for building flowchart and loading authorized buys in Prisma

+ Generate paperwork necessary for purchase authorization and ensure vendor counter signature is received

+ Primary party responsible for trafficking approved plan for retail partners

+ Primary party responsible for QA of all campaign components prior to launch

+ Monitor and maintain campaign budgets, pacing, and bid adjustments to hit client KPIs

+ Proactively advocate for campaign adjustments based on performance trends

+ Monitor campaign performance and competitor landscape

+ Development and implementation of optimizations and/or testing plans

+ Pulling and analyzing data to inform campaign reporting and develop strategic insights with clear actionable items

+ Build clear, concise, and cohesive quantitative analyses inclusive of strong data visualization

+ Actively participate in client status and reporting calls, including presentation of reporting

+ Responsible for granular maintenance of monthly billing cycle, including invoice tracking, buy actualization in Prisma, and draft compilation billing for manager approval

+ Responsible for resolving billing discrepancies in partnership with client strategy and billing reconciliation team

+ Responsible for learning all relevant tools for reporting, analytics, and competitive analysis

+ Develop strong working relationship with client teams and partner agencies (where applicable) by helping to create a seamless communications process

+ Establish professional, productive rapport with sales representatives/media vendors

+ Demonstrate creativity and agility when problem solving

+ Work closely with manager to establish priorities and manage workload

+ Timely delivery of all work

+ Successful completion of training programs and requisite certifications

Qualifications

+ Some Commerce/paid media experience preferred

+ Demonstrated expertise in core MS Excel functions (vlookup, pivot tables) required

+ Knowledge of the following is a plus:

+ Amazon, Walmart, Target platforms

+ AMS platform, AAP platform, Criteo, and/or Google Ads

+ Amazon Retail Analytics (ARA), 3 rd Party Digital Shelf Reporting, i.e. Clavis or EDGE

+ ComScore, Hitwise

+ Excellent written and verbal communication skills

+ Ability to prioritize and organize projects

+ Ability to accurately apply principles of media math

+ Demonstrates initiative/”hunger”

+ Collaborative approach/attitude

Additional information

Our Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.

Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off. If you require accommodation or assistance with the application or onboarding process specifically, please contact [email protected] .

Compensation Range: $53,200- $77,280 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 01/29/2026.

All your information will be kept confidential according to EEO guidelines.

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