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Company description

With a history that dates back over 80 years, Starcom is a global communications planning and media leader. We are an agency still grounded in our founding principle that people are at center of all we do. Each day, we apply this belief to harness the transformative power of data and technology to inspire and move people and business forward. With more than 7,000 employees in over 100 offices around the world, Starcom partners with the world's leading marketers and brands, including Bank of America, Best Buy, Kellogg Company, McDonald's, Novartis, Samsung, Visa and more.

Overview

_About Our Insights and Strategy Team_

Starcom **Insights and Strategy** is the fuel for designing meaningful connections with people and brands in culturally relevant ways. We combine creativity and data to uncover differentiating insights that drive business growth for our clients. We have innate curiosity to explore, interrogate and synthesize all forms of data to help us determine what makes people tick. Our department combines the clarity of data with human understanding to create valuable connections that move people and move business. Through rigor and intelligence, we understand why and how people make decisions and explore how these decisions occur within the context of culture. We design audience strategies and frameworks to inform Paid media planning.

The Associate Director, Insights and Strategy will champion a people-first approach to unearth actionable insights for a major CPG client. The Associate Director is responsible for diagnosing business, audience, category and cultural dynamics to inform media strategy. The Associate Director will be a key connection point between insight, strategy, planning, investment and measurement to ensure proper audience usage and optimization. This role focuses on data-driven storytelling that can translate into actionable and addressable audience strategies. Cornerstones of this role include collaborating with cross-functional teams, proactively educating internal and external teams on the value of data-driven audience insights, and guiding how to best unlock value/leverage available data platforms for insight generation and audience application.

The successful candidate fosters team growth, is curious, creative and a collaborative problem-solver.

Responsibilities

Role Objectives

Insights:

+ Analyze and connect the dots between diverse and disparate data sets to derive meaningful and actionable insights

+ Unearth data-driven insights into category, brand, competitive, and cultural landscape

+ Develop audience frameworks, identifying the role of growth audiences, demand spaces and addressable targets

+ Develop recommendations for US priority audiences, including defining, sizing, valuing based on audiences’ contribution to business outcomes

+ Profile audiences to gain a rich understanding of their behaviors, interests, attitudes, fandoms, motivations and barriers to purchase

+ Work with planning and investment teams to provide qualitative in-platform proxy audiences

Strategy:

+ Build solid audience strategies keeping in mind the needs of the rest of the ecosystem – planning, investment and measurement

+ Develop connections/comms framework to inform PESO plan development in alignment with strategic audience insights

+ Assist in developing and presenting client-ready strategy presentations inclusive of data visualization and storytelling

Qualifications

+ Bachelor’s degree

+ 5+ years in media/marketing/consumer research, consumer insight, business consulting

+ Experience with multiple methodological approaches (social listening, syndicated tools, primary and secondary research) and a thorough understanding of the vast data ecosystem + tools

+ Experience with 1:1 Identity solutions preferred e.g. Epsilon

+ Experience with designing concise and effective research plans, deploying plans from survey writing, programming, analysis, through to presentation of findings preferred

+ Experience with effective survey writing in line with industry best practices

+ Demonstrated ability to work with large data sets

+ Experience in data visualization and/or data visualization tools such as Tableau

+ Strong verbal and written communication skills

+ Excellent Microsoft Office skills; PowerPoint and advanced Excel

+ Ability to manage a team, effectively manage priorities and be accountable for collective team output

Additional information

Starcom is an Equal Opportunity Employer. Our employment decisions are made without regard to actual or perceived race, color, ethnicity, religion, creed, sex, sexual orientation, gender, gender identity, gender expression, pregnancy, childbirth and related medical conditions, national origin, ancestry, citizenship status, age, disability, medical condition as defined by applicable state law, genetic information, marital status, military service and veteran status, or any other characteristic protected by applicable federal, state or local laws and ordinances.

The Power of One starts with our people! To do powerful things, we offer powerful resources. Our best-in-class wellness and benefits offerings include:

+ Paid Family Care for parents and caregivers for 12 weeks or more

+ Monetary assistance and support for Adoption, Surrogacy and Fertility

+ Monetary assistance and support for pet adoption

+ Employee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balance

+ Tuition Assistance

+ Paid time off that includes Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and more

+ Matching Gifts programs

+ Flexible working arrangements

+ 'Work Your World’ Program encouraging employees to work from anywhere Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility)

+ Business Resource Groups that support multiple affinities and alliances

The benefits offerings listed are available to U.S. based employees, are reviewed on an annual basis, and are governed by the terms of the applicable plan documents.

Compensation Range: $105,165 - $151,095 annaully. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 1/28/2026.

If you require accommodation or assistance with the application or onboarding process specifically, please contact [email protected]. All your information will be kept confidential according to EEO guidelines.

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