"Alerted.org

Manager of Customer and Product Marketing

Reports to: Director of Marketing

Team: Marketing | Full Time

TLDR

This role is for someone uniquely skilled at turning what we build into what customers actually use and value.

You will translate product strategy into clear customer messaging and enable Sales, Customer Success, and Support to drive adoption, renewals, and Gross Revenue Retention.

About Property Meld

At Property Meld, we are on a mission to radically improve property maintenance operations. Maintenance is one of the most broken workflows in property management, and we are fixing it with intelligent, proactive software.

We build tools that reduce chaos, create visibility, and deliver better experiences for property managers, residents, vendors, and owners. We are customer-obsessed, outcome-driven, and focused on building something that lasts.

The Opportunity

This role exists to lead marketing initiatives to improve Gross Revenue Retention by ensuring customers understand, adopt, and consistently realize the value from Property Meld.

As Manager of Customer and Product Marketing, you will sit at the intersection of customer experience, product strategy, and go-to-market execution. You will run marketing programs to support long-term customer retention from onboarding to renewals.

This is a high-visibility role that will work closely with Product, Customer Success, Sales, and Revenue Marketing.

What You Will Do Improve Retention Outcomes

+ Lead lifecycle marketing strategies tied directly to renewal readiness

+ Partner with Customer Success to reinforce value well ahead of renewal cycles

+ Use usage and engagement data to deploy targeted campaigns

Product Marketing and Go-To-Market

+ Lead go-to-market planning and execution for new products, features, and enhancements with retention as a core success measure

+ Develop clear positioning and messaging grounded in customer needs and renewal drivers

+ Translate product roadmap investments into simple, compelling customer narratives to enable Sales and Customer Success with messaging and assets that reinforce ongoing value

Drive Adoption That Sticks

+ Build targeted, data-informed campaigns that accelerate the adoption of retention-driving features

+ Identify adoption gaps tied to churn risk and create programs to close them

+ Partner with Customer Success to improve onboarding, time to value, and early lifecycle health

Lead Customer Communication and Advocacy

+ Own customer communications, including Maintenance Minute, Monthly Meld, feature announcements, in-app messaging, and lifecycle flows

+ Ensure every communication reinforces value, progress, and long-term commitment

+ Activate customer advocacy through testimonials, case studies, and references

Partner Across the Business

+ Serve as the glue between what we build and how customers adopt and retain value.

+ Collaborate closely with Product, Customer Success, and Sales around retention goals

+ Align launches, messaging, and lifecycle programs to a shared Gross Revenue Retention outcome

What Makes You Great

You think like an operator, not only a marketer. You care about outcomes, not activity.

You likely have:

+ 3 to 5 plus years in marketing, customer psychology, communications, or product marketing roles

+ Experience with marketing that influences customer behavior, adoption, retention, and loyalty, even if it was not labeled as SaaS or GRR

+ Strong storytelling and positioning skills with the ability to simplify complex ideas into clear, compelling outcomes

+ An analytical mindset that leverages data to guide decisions, measure impact, and improve performance

+ Experience working with tools like CRMs, HubSpot experience is preferred

+ A customer-first mindset and the ability to collaborate across teams to get results

+ Located in or willing to relocate to Rapid City, SD. This is an in-office role.

Why You Will Love It Here

+ You will own outcomes, not tasks

+ You will directly influence retention and revenue

+ You will work cross-functionally with teams that value clarity and impact

+ You will grow fast in a company scaling with intention

+ You will help build the long game, not just short-term wins

Compensation and Perks

Earnings Opportunity: $70,000 to $99,200

+ Medical, dental, vision, and 401k

+ $25,000 company-paid life insurance

+ 3 weeks PTO, frontloaded

+ 1 week Meld Cares PTO

+ In-office role based in Rapid City, SD

Our Commitment We believe diverse perspectives build better outcomes. If this role excites you and you believe you can drive retention and value, we want to hear from you, even if you do not check every box.

Ready to help turn customers into long-term partners? Let's talk.