"Alerted.org

Seeking a Web Optimization Manager to manage the ongoing enhancements of the website experience. In this role, you will uncover friction points across the digital journey, develop data-backed hypotheses, and create A/B testing strategies to improve engagement and conversion. You will work closely with a data analyst to translate complex user behavior data into actionable insights and implement site enhancements that measurably improve business outcomes.

Job Responsibilities:

- Identify friction points in the user journey through behavioral data analysis and deliver strategic, high-impact recommendations that enhance usability, engagement, and conversion.

- Apply a critical lens to data by questioning assumptions, investigating underlying user behaviors, and continuously refining hypotheses to uncover deeper user insights and inform optimization priorities.

- Develop and prioritize testable hypotheses grounded in both quantitative and qualitative insights to drive iterative improvements in site performance and user flow.

- Own the development and execution of a robust testing roadmap, including A/B and multivariate tests, collaborating with Product, UX, and Marketing Operations to implement.

- Leverage Heap and Power BI to monitor user behavior and site performance, delivering data-driven insights that inform optimization strategies and align with core KPIs.

- Partner closely with data analysts to validate findings and ensure optimization decisions are backed by statistically significant results and business impact.

- Synthesize complex data into compelling narratives that clearly communicate optimization outcomes to cross-functional stakeholders.

- Collaborate with UX and content strategy teams to recommend and implement changes that improve clarity, usability, and the overall site experience across key journeys.

- Align stakeholders around testing priorities and site experience goals, facilitating shared understanding of trade-offs, dependencies, and expected outcomes.

Required Skills & Experience:

- 4-7 years of experience in website optimization, digital experience, CRO (conversion rate optimization), or a similar role.

- Deep experience working with web analytics platforms (e.g., Heap, Adobe Analytics, Google Analytics).

- Proficient in A/B and multivariate testing tools such as Dynamic Yield, Optimizely, Google Optimize, Adobe Target, or similar.

- Strong hypothesis-driven mindset, with a proven ability to design, run, and analyze digital experiments.

- Advanced analytical skills with the ability to work independently on web data and partner with data teams for deeper analysis.

- Comfortable working with cross-functional teams including UX, content, product, and engineering to bring ideas to life.

Education:

Required Education:

-Bachelor’s degree in Marketing, Digital Marketing, Analytics, Business, or a related field.

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