• Marketing Content Writer

    Cella Inc (Fort Lauderdale, FL)


     

    As our primary internal authority on industry standards, you will drive thought leadership and brand credibility across all channels. If you possess a unique blend of storytelling skill and non-negotiable subject matter expertise in compliance, we want you to help us simplify the complex for our global clients.Responsibilities:

     

    Regulatory Content Compliance (High Priority): Serve as the internal subject matter expert to review, approve, and finalize all marketing materials for strict adherence to national and state-specific regulatory and licensing standards (e.g., NIPR, NAIC frameworks) before publication.

     

    Content Strategy and Production: Develop a full range of high-quality marketing content, including long-form guides, thought leadership whitepapers, blog posts, sales enablement assets (case studies, ROI calculators), and customer educational materials.

     

    SEO & Optimization: Manage the editorial calendar and optimize all content for search engine visibility and performance, balancing SEO best practices with unwavering compliance accuracy.

     

    Cross-Functional Collaboration: Partner closely with Marketing, Product, Sales, and internal Compliance teams to translate complex product features and regulatory topics into clear, benefits-focused content that resonates with the target audience.

     

    Content Management: Utilize content management systems (CMS) and marketing automation platforms to execute, track, and report on content performance metrics.

    Qualifications:

    Subject Matter Expertise (Non-Negotiable): Deep, demonstrable professional experience and knowledge of state and national licensing and regulatory compliance procedures within a highly regulated industry (e.g., insurance, finance, pharmaceuticals).

     

    Experience Context (Preferred): Ideal candidates will have a professional background that required firsthand, deep engagement with relevant compliance entities, such as a producer, agent, or licensing coordinator role.

     

    Marketing & Writing Skills: Exceptional professional writing, editing, and storytelling abilities across diverse marketing formats (B2B SaaS experience is a strong plus).

     

    Technical Proficiency: Proven experience with content management systems (CMS), SEO/AI search optimization techniques, and marketing automation platforms.

     

    Work Arrangement: Must be able to work 100% on-site in the Fort Lauderdale, FL area, during standard business hours (8:30 a.m. to 4:30 p.m., 5 days a week). No remote or hybrid flexibility is currently offered.

     

    JOBID: JN -122025-119313#LI-CELLA#LI-KF1#PLEqual Opportunity Employer: Race, Color, Religion, Sex, Sexual Orientation, Gender Identity, National Origin, Age, Genetic Information, Disability, Protected Veteran Status, or any other legally protected group status.At Cella, a randstad digital company, we welcome people of all abilities and want to ensure that our hiring and interview process meets the needs of all applicants. If you require a reasonable accommodation to make your application or interview experience a great one, please contact [email protected] offered to a successful candidate will be based on several factors including the candidate's education, work experience, work location, specific job duties, certifications, etc. In addition, Cella by randstad digital offers a comprehensive benefits package, including: medical, prescription, dental, vision, AD&D, and life insurance offerings, short-term disability, and a 401K plan (all benefits are based on eligibility). This posting is open for thirty (30) days.