• Copywriter

    Robert Half The Creative Group (Boston, MA)


    Description

    Robert Half is seeking a talented and experienced B2B Copywriter to support marketing initiatives for our clients. In this role, you’ll be responsible for developing compelling and persuasive copy for a range of business audiences, with an emphasis on engaging messaging for clients. You’ll create impactful content across traditional and digital channels, including LinkedIn, email campaigns, website copy, infographics, and more.

    Key Responsibilities:

    + Create clear, engaging marketing copy for B2B audiences across multiple platforms, including social media posts, ad copy, email campaigns, headlines, website content, and other marketing materials

    + Adapt messaging for specific audiences, ensuring alignment with brand voice and the customer journey to drive engagement and conversions

    + Collaborate with product marketing teams to understand features, benefits, and value propositions, transforming technical information into customer-focused messaging Articulate persuasive value propositions that address the challenges and needs of B2B decision-makers.

    Requirements

    + 3–5+ years of detail-oriented experience as a B2B copywriter in marketing and creative roles

    + Demonstrated ability to produce effective LinkedIn copy, email marketing, ad copy, headlines, and website content

    + Proven experience translating complex or technical information into accessible, engaging messaging for product marketing

    + Strong writing, editing, and proofreading skills with careful attention to tone and consistency

    + Experience collaborating across marketing, product, and cross-functional teams

    + Familiarity with SEO best practices, digital marketing trends, and content performance tracking tools is a plus

     

    Innovation starts with people.®

     

    Robert Half is the world’s first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles.

     

    Robert Half works to put you in the best position to succeed. We provide access to top jobs, competitive compensation and benefits, and free online training. Stay on top of every opportunity - whenever you choose - even on the go. Download the Robert Half app (https://www.roberthalf.com/us/en/mobile-app) and get 1-tap apply, notifications of AI-matched jobs, and much more.

     

    All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit roberthalf.gobenefits.net for more information.

     

    • 2025 Robert Half. An Equal Opportunity Employer. M/F/Disability/Veterans. By clicking “Apply Now,” you’re agreeing to Robert Half’s Terms of Use (https://www.roberthalf.com/us/en/terms) and Privacy Notice (https://www.roberthalf.com/us/en/privacy) .