• Senior Director I, Martech & Workflow Operations

    The Coca-Cola Company (Atlanta, GA)


    Role Purpose

     

    The Senior Director I, Martech & Workflow Ops, leads the rollout, integration, and user adoption of MarTech platforms (e.g., Adobe Workfront) to drive operational excellence in marketing. This role leads a team of Workflow Technologists, supporting both anthemic (long-term, high-impact) and deaveraged (agile, market-specific) workstreams. The position is accountable for automating intake, prioritization, approvals, and reporting using Workfront and AI/Agentic AI, orchestrating dynamic workflows for speed, transparency, and resource optimization-including packaging.

    What You Will Do for Us

    + Lead rollout, integration, and user adoption of MarTech platforms, with a focus on Adobe Workfront and workflow automation.

    + Build and manage a team of Workflow Managers supporting anthemic and deaveraged content streams.

    + Automate intake, prioritization, approvals, and reporting processes using Workfront and AI/Agentic AI.

    + Orchestrate dynamic workflows for both anthemic and deaveraged content, ensuring speed, transparency, and resource optimization.

    + Drive process improvement across marketing, advancing an efficient marketing process that drives speed and scale for all workflows.

    + Ensure operational effectiveness and scalability of marketing processes through technology and continuous improvement.

    + Serve as a change leader, championing MarTech adoption and workflow innovation across the organization.

    Qualifications & Requirements

    + 8+ years of experience in marketing operations, workflow management, or related fields.

    + Proven expertise in MarTech platforms, especially Adobe Workfront, and workflow automation.

    + Experience leading teams and driving technology adoption in a marketing environment.

    + Strong strategic thinking, business acumen, and ability to deliver results through process and technology innovation.

    + Excellent communication, collaboration, and leadership skills.

    + Bachelor's degree required; master's degree preferred.

    What We Offer

    + Opportunity to lead workflow transformation for a world-class marketing organization.

    + Work with iconic and innovative brands.

    + Be at the forefront of MarTech and workflow innovation.

    + Collaborate with a diverse, high-performing team.

     

    All persons hired will be required to verify identity and eligibility to work in the United States and to complete the required employment eligibility verification form (Form I-9) upon hire.

    Pay Range:$189,000 - $217,000

    Base pay offered may vary depending on geography, job-related knowledge, skills, and experience. A full range of medical, financial, and/or other benefits, dependent on the position, is offered.

    Annual Incentive Reference Value Percentage:30

    Annual Incentive reference value is a market-based competitive value for your role. It falls in the middle of the range for your role, indicating performance at target.

     

    We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class.