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Our mission is to create the Experience of a Lifetime for our employees, so they can, in turn, create the Experience of a Lifetime for our guests. We own and operate the most renowned destination resorts in the world as well as regional and local ski areas outside major cities, and connect them all through one unrivaled network. We are looking for ambitious leaders, innovators and creators to join our talented team. If you’re ready to pursue your fullest potential, we want to get to know you!

Candidates for year-round positions are reviewed on a rolling basis. Applications will be accepted up to 90 days after the posting date, or until the position is filled (whichever is first).

Job Summary:

The Senior Director, Vail Resorts Rental & Retail Marketing is responsible for revenue growth strategy, brand strategy, go-to-market planning, and team leadership for the Company’s Rental, My Epic Gear and Retail lines of business in North America.

As a key leader on the Vail Resorts Marketing team, the Senior Director of Marketing helps establish short and long-term strategic plans for the growth and evolution of the gear and retail businesses. S/he must work in strong partnership with Vail Resorts Retail Operations, executive leadership, and other omnichannel marketing leaders to set and achieve current and future revenue targets. S/he owns the marketing vision and brand architecture across the portfolio of 50+ retail and rental brands that Vail Resorts Retail (VRR) operates across 250+ physical locations and within ecommerce. S/he must leverage strategic insights and analytical rigor, while managing finite resources across complex priorities to deliver exceptional results.

The Senior Director leads the VRR Marketing Team to create and execute the strategic marketing plans that leverage paid media, digital and ecommerce channels, CRM, email, physical signage and direct marketing, all in alignment with Vail Resorts’ overall marketing practices and approach.

Job Specifications:

+ Starting Wage: $168,000 - $215,000 + annual bonus + equity

+ Employment Type: Year Round

+ Shift Type: Full Time hours available

+ Minimum Age: At least 18 years of age

+ Housing Availability: No

Job Responsibilities:

+ Leads the establishment of a high-growth roadmap for VRR’s gear rentals business, including, but not limited to, development of product roadmap, brand position and guidelines, guest acquisition strategy, go to market launch plans, guest retention strategy and performance tracking to deliver revenue and capture objectives.

+ Serves as a key member of the Ancillary Marketing Leadership team, leading a group of talented marketers to consistently reimagine strategy and go-to-market plans to rapidly meet the needs of today’s guests and consumers.

+ Serves as a cross-functional member on the VRR Leadership Team, providing thought leadership across revenue growth strategy, product, messaging and positioning to deliver against growth objectives.

+ Ensures subject matter expertise across consumer and competitive behavior of Vail Resorts guests to lead with credibility and fluency.

+ Owns annual budgeting process for VRR Marketing (My Epic Gear, Rental, Retail), including budget development, forecasts and spending approvals.

+ Strong learning agility. Enjoys and excels in environments where s/he must tackle and solve new and increasingly complex strategic business challenges and issues—incorporating the newest ideas, technologies, and approaches to business.

+ A brave, ambitious, and passionate leader who is comfortable in his/her own skin while also demonstrating a high level of emotional intelligence and self-awareness.

+ Other duties as assigned.

Job requirements:

+ Leads the establishment of a high-growth roadmap for VRR’s gear rentals business, including, but not limited to, development of product roadmap, brand position and guidelines, guest acquisition strategy, go to market launch plans, guest retention strategy and performance tracking to deliver revenue and capture objectives.

+ Serves as a key member of the Ancillary Marketing Leadership team, leading a group of talented marketers to consistently reimagine strategy and go-to-market plans to rapidly meet the needs of today’s guests and consumers.

+ Serves as a cross-functional member on the VRR Leadership Team, providing thought leadership across revenue growth strategy, product, messaging and positioning to deliver against growth objectives.

+ Ensures subject matter expertise across consumer and competitive behavior of Vail Resorts guests to lead with credibility and fluency.

+ Owns annual budgeting process for VRR Marketing (My Epic Gear, Rental, Retail), including budget development, forecasts and spending approvals.

+ Strong learning agility. Enjoys and excels in environments where s/he must tackle and solve new and increasingly complex strategic business challenges and issues—incorporating the newest ideas, technologies, and approaches to business.

+ A brave, ambitious, and passionate leader who is comfortable in his/her own skin while also demonstrating a high level of emotional intelligence and self-awareness.

+ Other duties as assigned.

The expected Total Compensation for this role is $168,000 - $215,000 + annual bonus + equity. Individual compensation decisions are based on a variety of factors.

Job Benefits

+ Ski/Mountain Perks! Free passes for employees, employee discounted lift tickets for friends and family AND free ski lessons

+ MORE employee discounts on lodging, food, gear, and mountain shuttles

+ 401(k) Retirement Plan

+ Employee Assistance Program

+ Excellent training and professional development

Full Time roles are eligible for the above, plus:

+ Health Insurance; Medical Insurance, Dental Insurance, and Vision Insurance plans (for eligible seasonal employees after working 500 hours)

+ Free ski passes for dependents

+ Critical Illness and Accident plans

Vail Resorts offers a ‘Hybrid’ work environment for Broomfield-based roles where employees must live within 50 miles of the Broomfield office and work on-site Tuesday, Wednesday, Thursday and have flexibility to work off-site on Mondays and Fridays.

Please note that the ability to work in person or off-site, and the particulars related to such work, are subject to change at any time; and, accordingly, the Company reserves the right to change its policies and/or require in-person/in-office work or off-site work at any time in its sole discretion.

In completing this application, and when submitting related documentation, applicants may redact information that identifies their age, date of birth, and/or dates of attendance at or graduation from an educational institution.

We follow all federal, state, and local laws including restrictions on child/minor labor. Minors hired into this position will not be asked or permitted to engage in any activities restricted to adult workers.

Vail Resorts is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability, protected veteran status or any other status protected by applicable law.

_Requisition ID 512137_

_Reference Date: 10/17/2025_

_Job Code Function: Marketing_