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Position Overview:

The Digital Platforms Coordinator supports the day-to-day operations and strategic growth of the New Jersey Devils and Prudential Center digital ecosystem — including websites, the mobile app, and other affiliated HBSE properties.

This role plays a critical part in driving fan engagement, ticketing conversions, and sponsor value by managing content, implementing tracking and analytics, and ensuring seamless experiences across all digital touchpoints. The ideal candidate thrives in a fast-paced, cross-functional environment and enjoys blending creative execution with technical precision.

Responsibilities include, but are not limited to the below:

Website Management: Build, update, and maintain pages across HBSE-related sites, including NewJerseyDevils.com, PruCenter.com, DevilsYouthFoundation.org, and HBSE.com.

Mobile App Operations: Manage content and push notifications for the Devils + Pru Center App (via YinzCam CMS), aligning updates with marketing, membership, and revenue goals.

Ticketing & Premium Pages: Develop and refresh web and app content supporting ticket sales, Premium hospitality, and Black & Red memberships to drive conversion.

Advertising & Sponsorship: Schedule, publish, and monitor ad placements (leaderboards, big boxes, and custom zones) to fulfill partner deliverables and support key revenue verticals.

CRM & Lead Optimization:

+ Collaborate with CRM and Marketing teams to optimize processes for capturing and routing leads into the data warehouse.

+ Ensure all lead-generation forms, calls-to-action, and campaigns are properly tagged and tracked.

Attribution & Event Tracking:

+ Set up event tracking (via GA4 or similar tools) across web and app properties to measure campaign attribution and inform revenue strategy.

+ Partner with the Data and Insights team to surface actionable metrics that improve digital performance and sales efficiency.

Event & Content Updates: Maintain accurate event listings, ticket links, and sponsor messaging across all digital platforms.

Live Event Support (Occasional): Assist during Devils games and live events with real-time digital updates and partner fulfillment support.

Qualifications (educational, experience, & basic knowledge requirements):

+ Bachelor’s degree in Communications, Multimedia Design, Computer Science, or related field, or comparable years of experience.

+ 3+ years of web, digital marketing, or platform management experience (sports, media, or entertainment preferred).

+ Proficiency with HTML/CSS, responsive design, and UX principles.

+ Experience with website and app CMS environments (we use Craft CMS for PruCenter.com, Forge for Devils and YinzCam CMS for our app).

+ Familiarity with web analytics and attribution tools (e.g., GA4, Tag Manager, or similar).

+ Javascript would be a nice-to-have skill.

+ Understanding of data flows between web forms, CRM systems, and data warehouses.

+ Proficiency in Figma and Adobe Photoshop (Premiere or video editing a plus).

+ Strong organizational skills, attention to detail, and ability to manage multiple concurrent updates.

+ Excellent communication and collaboration skills across technical and creative teams.

+ Basic knowledge of SEO and web performance optimization.

+ Experience building web forms (we use Formstack).

Working Conditions:

Work Environment: This position predominantly requires that work be performed from the Prudential Center/New Jersey Devils offices, but attendance at events taking place in the arena or offsite, including on weekends and/or holidays, will be occasionally required.

COMPENSATION AND BENEFITS:

The pay for this position at commencement of employment is expected to be between $33 and $38/hour. This position is eligible for overtime pay when working qualifying overtime hours. Base pay offered may vary depending on multiple individualized factors, including market location, job-related knowledge, skills, and experience.

This position will be an “at-will position” and the Company reserves the right to modify base pay (as well as any other discretionary payment or compensation program) at any time, including for reasons related to individual performance, Company or individual department/team performance, and market factors.

We are an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, age, disability, gender identity, marital or veteran status, or any other protected class.

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