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**Job Title:** Salesforce Marketing Cloud (SFMC) Marketing Automation Specialist

**Location:** Fully Remote EST

**Pay:** $22/hr

**Schedule:** Standard Business Hours

Job Summary

Kelly is seeking a strategic and results-driven SFMC Marketing Automation Specialist to join our digital marketing team. In this role, you will design, build, and execute data-driven campaigns within Salesforce Marketing Cloud, focusing on customer journey orchestration, audience segmentation, and campaign optimization. You will collaborate with cross-functional teams to deliver personalized experiences that drive measurable engagement and business results.

Key Responsibilities

+ **Journey Building:** Create and manage automated, multi-step customer journeys using Journey Builder across email, SMS, and other channels.

+ **Campaign Execution:** Design, build, and launch multi-channel marketing campaigns leveraging Email Studio, Automation Studio, and related SFMC tools.

+ **Audience Segmentation:** Manage subscriber data, develop targeted audience segments, and use dynamic content for personalized messaging.

+ **Performance Analysis:** Monitor campaign metrics, conduct A/B tests, and analyze key performance indicators to optimize engagement and conversion outcomes.

+ **Platform Management:** Maintain Marketing Cloud functionality, enhance automations, filters, and data extensions as needed.

+ **Cross-Functional Collaboration:** Partner with marketing, sales, and IT teams to gather campaign requirements and ensure seamless execution.

+ **Technical Customization:** Apply AMPscript, SQL, and basic HTML/CSS to deliver advanced personalization and efficient campaign logic.

+ **Data Integration:** Support data integration between Salesforce CRM, Marketing Cloud, and other systems to enable targeting and reporting.

+ **Compliance & Deliverability:** Ensure all campaigns adhere to regulatory standards (such as CAN-SPAM) and maintain high deliverability and engagement rates.

Required Skills and Qualifications

+ 2–4 years’ hands-on experience with Salesforce Marketing Cloud, including Journey Builder, Email Studio, and Automation Studio.

+ Solid understanding of Salesforce CRM and its integration with Marketing Cloud.

+ Proven experience in audience segmentation and dynamic content personalization.

+ Familiarity with AMPscript and SQL for advanced personalization and queries.

+ Excellent grasp of email marketing best practices, deliverability standards, and compliance regulations.

+ Strong attention to detail and ability to manage multiple projects and timelines.

+ Superior communication skills and effective project management capabilities.

Preferred Qualifications

+ Salesforce Marketing Cloud Email Specialist Certification, or willingness to obtain within 6 months.

+ Experience working with Salesforce Data Cloud for audience enrichment and real-time personalization.

+ Familiarity with marketing analytics tools and dashboards.

+ Basic HTML/CSS skills for email design and customization.

As part of our promise to talent, Kelly supports those who work with us through a variety of benefits, perks, and work-related resources. Kelly offers eligible employees voluntary benefit plans including medical, dental, vision, telemedicine, term life, whole life, accident insurance, critical illness, a legal plan, and short-term disability. As a Kelly employee, you will have access to a retirement savings plan, service bonus and holiday pay plans (earn up to eight paid holidays per benefit year), and a transit spending account. In addition, employees are entitled to earn paid sick leave under the applicable state or local plan. Click here (https://www.mykelly.com/help-support-working-with-kelly-us/#Benefits) for more information on benefits and perks that may be available to you as a member of the Kelly Talent Community.

Get a complete career fit with Kelly ® .

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About Kelly

Work changes everything. And at Kelly, we’re obsessed with where it can take you. To us, it’s about more than simply accepting your next job opportunity. It’s the fuel that powers every next step of your life. It’s the ripple effect that changes and improves everything for your family, your community, and the world. Which is why, here at Kelly, we are dedicated to providing you with limitless opportunities to enrich your life—just ask the 300,000 people we employ each year.

Kelly is committed to providing equal employment opportunities to all qualified employees and applicants regardless of race, color, sex, sexual orientation, gender identity, religion, national origin, disability, veteran status, age, marital status, pregnancy, genetic information, or any other legally protected status, and we take affirmative action to recruit, employ, and advance qualified individuals with disabilities and protected veterans in the workforce. Requests for accommodation related to our application process can be directed to the Kelly Human Resource Knowledge Center. Kelly complies with the requirements of California’s state and local Fair Chance laws. A conviction does not automatically bar individuals from employment. Kelly participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S.

Kelly Services is proud to be an Equal Employment Opportunity and Affirmative Action employer. We welcome, value, and embrace diversity at all levels and are committed to building a team that is inclusive of a variety of backgrounds, communities, perspectives, and abilities. At Kelly, we believe that the more inclusive we are, the better services we can provide. Requests for accommodation related to our application process can be directed to Kelly’s Human Resource Knowledge Center. Kelly complies with the requirements of California’s state and local Fair Chance laws. A conviction does not automatically bar individuals from employment.