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**Salary Range** : $89,100 - $133,700 Annual

Job Details

The stated pay range is based on a national-average location. Actual salary is determined by factors including relevant work experience, skills and location. This position is bonus eligible. Candidates and associates may be asked to travel to corporate offices for interviews, training and/or meetings. Work cannot be performed from outside of the United States.

The D2C Acquisition Analytics Consultant will support sales and marketing teams by analyzing performance of marketing campaigns (including DRTV, CTV/OTT, Digital, and Direct Mail) and sales production, improving accuracy, visibility, and speed of reporting, and supporting pilots with AI and automation. This role collaborates with sales and marketing to build analytical frameworks that enhance channel performance and maximize ROI. This role will be expected to provide ongoing analysis and recommendations for budget and resource allocation and timing across channels, as well as modernizing sustainable and automated reporting solutions while acting as a resource across teams for AI/automated workflows.

As a D2C Acquisition Analytics Consultant, your responsibilities will include:

+ Tracking and analyzing results at a granular level across sales and marketing channels to inform and build forecasting models supporting advertising spend decisioning to maximize ROI.

+ Modernizing and automating reporting outputs utilizing Denodo and Power BI and Excel where necessary while collaborating with two Sr. Analysts and serving as a SME for this activity.

+ Supporting pilots by building automated workflows and serving as a SME for this activity across teams.

+ Generating recommendations for A/B testing and experimentation to enhance campaign performance and identify the most effective strategies.

+ Deliver actionable insights and recommendations to stakeholders, including senior management, to drive sales growth and improve efficiency.

+ Collaborate with IT teams to maintain data quality and integrity as business processes are augmented and/or new applications and technologies are utilized.

+ Applying statistical methods and predictive modeling techniques to identify trends, insights, and optimization opportunities, as well as to support sales planning initiatives.

+ Conducting periodic in-depth analysis of consumer behavior while staying current with industry trends, emerging technologies, and best practices in acquisition marketing analysis.

The Acquisition Analytics Consultant position is well-suited for you:

+ By demonstrating strong project management skills, effectively handling multiple projects concurrently while maintaining timing and quality standards.

+ Having the drive to proactively lead complex data analysis to generate valuable, data-driven recommendations.

+ By showing proven problem-solving skills and a proactive mindset for continuous improvement.

+ Being adaptable to excel in a fast-paced sales environment, tackling new, complex, and evolving tasks.

+ Excellent communication and presentation abilities, with the capability to convey messages appropriately to different audiences and translate complex data into actionable insights.

+ Having previous experience presenting recommendations to senior management.

+ Familiarity with advanced analytics tools to aid in efficient tracking, reporting, and the optimization of marketing activities and sales processes.

+ Experience in leveraging AI and/or automation to support business processes and pilots.

+ Robust understanding of the marketing landscape, including emerging trends, evolving consumer behavior, and the impact of digital transformation on marketing strategies.

+ Leadership experience, with the ability to influence peers and colleagues across sales, marketing, and analytics teams.

What you’ll need:

+ A Bachelor’s degree in Data Science, Statistics, Finance, or a related field is required, or an equivalent of 8 years of experience in a related discipline.

+ A minimum of 3-5 years of progressive experience in business analysis is required.

+ Strong proficiency in data analysis and visualization tools such as Excel, Power BI, Business Objects, and Denodo.

+ Experience with Power Automate supporting real-world business solutions and automation.

+ Strong analytical skills, with expertise in statistical analysis tools and methodologies.

What will set you apart:

+ A Master’s degree in Data Science, Statistics, Finance, or related field preferred.

+ Certifications/licenses include Microsoft Certified: Power BI Data Analyst Associate and Microsoft Certified: Power Platform Functional Consultant, or related preferred.

+ A minimum of 6-10 years of progressive experience in business analysis and driving business outcomes.

+ Exceptional proficiency in Microsoft Excel, Power BI, Power Automate, SQL writing/reading and understanding of database structures.

The Company offers the following benefits for this position, subject to applicable eligibility requirements:

+ medical insurance

+ dental insurance

+ vision insurance

+ 401(k) retirement plan with company match

+ short-term & long-term disability insurance

+ Paid time-off and corporate holidays,

+ paid parental leave.

+ company paid life insurance.

Click on this link for additional information.

CNO embraces flexibility and encourages you to work where you’re most productive. Associates who live within a 60-mile radius of a corporate office (Birmingham, Carmel, Chicago, Orlando and Milwaukee) have access to come into that office.

Associates who live outside of a 60-mile radius of a corporate office (Birmingham, Carmel, Chicago, Orlando and Milwaukee) may perform this role full-time work from home (WFH) from any US based location, as long as you are willing to work central or eastern time zone hours.

All associates may be asked to travel to varying corporate offices periodically. Work cannot be performed from outside of the United States.

This role is affiliated to the (Birmingham / Carmel / Chicago / Orlando / Milwaukee) corporate office, and candidates for this role need to reside within a 60-mile radius of that corporate office and will be required to come into that office. CNO embraces flexibility, and encourages you to work with your manager to develop the workstyle that meets your personal needs as well as the needs of the business. You may be asked to travel to other corporate offices periodically. Please be aware that work cannot be performed from outside of the United States.

CNO Financial Group, Inc. (NYSE: CNO) secures the future of middle-income America. CNO provides life and health insurance, annuities, financial services and workforce benefits solutions through our family of brands, including Bankers Life, Colonial Penn, Optavise and Washington National. Our customers work hard to save for the future, and we help protect their health, income and retirement needs with 3.3 million policies and more than $38.3 billion in total assets. Our 3,300 associates, 4,900 exclusive agents and more than 6,500 independent partner agents guide individuals, families and businesses through a lifetime of financial decisions.

We are financially strong and well positioned for continued growth, and we are grounded in our core values of People Focused, Integrity, Customer Driven, and Excellence. We have offices in more than 220 communities in the U.S., including our headquarters in Carmel, Indiana, and corporate offices in Birmingham, Chicago, Orlando and Milwaukee.

At CNO Financial Group, we’re always looking forward—to the security and stability we help create for our insurance brands’ customers, and the growth we create within our own company. We're looking for ambitious people who want to do more. We'll provide you with opportunities to grow your skills through challenging professional experiences.

If you're looking for a culture that encourages development, helps you reach your potential, and rewards you for your contribution, then CNO Financial Group is right for you. For more information, visit CNOinc.com.

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, or disability status. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.

Compensation

Pay Range: $89,100.00 - $133,700.00 Annual

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, or disability status. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.

**ReqID** : JR169759

**Job Type** : Full time

**Additional Locations** : Chicago, IL; Houston, TX; Orlando, FL; Milwaukee, WI; Philadelphia, PA; Atlanta, GA; Dallas, TX; Birmingham, AL;