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As a member of the C&S Wholesale Grocers family of companies, SpartanNash is a food solutions company that delivers the ingredients for a better life. A distributor, wholesaler and retailer with a global supply chain network, SpartanNash distributes grocery and household goods, including fresh produce and the Our Family® portfolio of products, to locations in all 50 states.

Our braggingly happy team members — ranging from bakery managers to order selectors; from IT developers to vice presidents of finance; from HR Business Partners to export specialists — create braggingly happy customers spanning national accounts, independent and chain grocers, e-commerce retailers, U.S. military commissaries and exchanges, and the Company’s own brick-and-mortar grocery stores, pharmacies and fuel centers.

Ready to contribute to the success of our food solutions company? Apply now!

Location:

850 76th Street S.W. - Byron Center, Michigan 49315

Position Summary:

This role will serve as the primary media point of contact and requires a deep understanding of current digital and traditional advertising best practices and analytics. Includes key administrative responsibilities related to advertising execution, campaign reporting and platform management, to continuously optimize performance across multiple channels.

Here’s what you’ll do:

Media** **Operations & Innovation

+ Use sales/marketing data and 3rd party tools to generate detailed reports that track campaign effectiveness (KPIs), customer engagement, conversion rates, website traffic/engagement, social mediametricsand sales impact across multiple marketing channels.

+ Liaison between external vendors and internal shareholders coordinating numerous campaigns with multiple versions on a weekly basis.

+ Develop and manage a contentcalendar aligned with marketing campaigns and engaging content across formats (text, image, video) and banners.

+ Schedule and execute media campaigns to support various marketingobjectivesacrossmultiplebrands/bannersdirectly with media vendors, or with agency.

+ Stay current on industry trends, digital innovations, competitoractivityand emerging trends.

+ Maintain a working knowledge of marketing compliance and data privacy regulations, ensuring all campaigns and communications adhere to legal, Company and OEM guidelines.

Media Purchasing** **&** **Optimization

+ Guide digital advertising efforts including paid search (PPC), paid and organic social media, programmatic/streaming campaigns, SEO, video, TV, radio,andoutdoor,optimizingcampaigns as needed.

+ Utilize data fromvariousad management platformsand Looker Studio toidentifytrends, insights, and areas for optimization.

+ Conduct A/B testing and/or conversion lift studies toanalyzemediaimpactto maximizeROAS.

+ Take onadditionalresponsibilities as assigned or as the business needsevolve.

Here’s what you’ll need:

+ Bachelor’s degree in Marketing, Communications, Business, or related field.Equivalent combinations of education and experience will be considered.

+ 2-3+ years of marketing experience indigitalmarketing industry.

+ Strong background in digital & traditional advertising platforms and strategies.

+ Familiarity with SEO/SEMa plus.

+ Proficientwith,Meta Business Suite, Google Ads, CRM platforms, etc.

+ Knowledge of pixels and CAPI, tracking events, & conversion setup best practices.

+ Ability to diagnose campaign issues and provide solutions to Media Operations Manager.

+ Able to competently present data and reports to internal business partners alongside Account Managers.

+ Highly organized, responsive, and team-oriented with the ability to manage multiple projects.

+ Knowledge of marketing compliance and data privacy regulations.​

Physical Requirements:

The physical demands described here are representative of those that must be met by an associate to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

May be required to lift and/or move 20 pounds. The associate is frequently required to sit/stand/walk. While performing the duties of this position, the associate is subject to a typical office environment and is rarely exposed to outside weather conditions. Temperatures may vary for those subject to any of the following areas: computer/server room, print shop, production area). The noise level in the work environment is usually low to moderate but may be high in distribution settings. Travel requirements vary by assignment.

As part of our **People First** culture, SpartanNash is proud to offer a robust and competitive Total Rewards benefits package (https://careers.spartannash.com/why-work-here/benefits/) .

SpartanNash is an Equal Opportunity Employer that invests in Associate development, recognizes and celebrates success, fosters two-way communication, and promotes a sense of belonging. We are committed to providing equal employment opportunities to all individuals, including those with disabilities and Veterans.

We are not able to sponsor work visas for this position.

**Company:** SpartanNash

**Job Area:** Corporate

**Job Family:** Marketing

**Job Type:** Full time

**Req ID:** R82068

Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, protected veteran status or other characteristics protected by state or federal law. Reasonable accommodations may be made to enable individuals with disabilities to perform essential job functions. If you require assistance or an accommodation of any kind to complete an application, please contact us at [email protected].