• Perfomance Marketing & Audience Insights Analyst

    FocusKPI Inc. (San Bruno, CA)


    FocusKPI is seeking a Performance Marketing & Audience Insights Analyst to deliver deep media insights through advanced analytics for our client, one of the largest retailers and e-commerce companies in the U.S.

     

    This role sits at the intersection of media measurement, experimentation, and audience analytics, supporting data-driven evaluation of campaign performance and customer impact across media channels and sales channels, including both in-store and online.

     

    Work Location: Remote in the U.S.

     

    Duration: 6-month contract with potential for extension and conversion, depending on budget and performance

     

    Pay range: $40+/hr

    Responsibilities:

    + Design and analyze A/B tests, incrementality tests, and causal measurement frameworks

    + Build and validate audience segments using transaction- and exposure-level data

    + Measure the causal impact of media and business events using multiple methodologies, including test/control, Difference-in-Differences, Instrumental Variables, and Marketing Mix Modeling (MMM)

    + Support MMM development, calibration, and interpretation, including incorporating experimental learnings to validate or refine MMM outputs

    + Translate the MMM results into actionable recommendations while clearly communicating model assumptions, limitations, and caveats

    + Be creative and rigorous in measurement when ideal experimental conditions are not available

    + Partner with sales, product, campaign teams, and external clients to align on measurement goals and interpret results

    + Own projects end-to-end, from problem framing to final delivery

    + Develop clear, structured analyses and executive-ready presentations

    Qualifications:

    + Master’s degree in Economics, Statistics, Computer Science, or a related quantitative field

    + 3+ years of experience in campaign measurement, experimentation, or marketing analytics

    + Strong experience with A/B testing, causal inference, and incrementality measurement

    + Solid, hands-on understanding of Marketing Mix Modeling, including how MMM complements experimentation and its appropriate use cases

    + Proficiency in SQL and Python

    + Strong structured thinking, problem-solving, and attention to detail

    + Excellent communication and presentation skills

    + Project management experience and a strong sense of ownership

    + Proven ability to manage multiple stakeholders, timelines, and priorities

    Nice to Have

    + Experience working with or validating MMM outputs in partnership with data science or external vendors

    + Familiarity with omnichannel measurement (digital + in-store)

    + Retail, e-commerce, or media measurement background

     

    Thank you!

     

    FocusKPI Hiring Team

     

    Founded in 2010, FocusKPI, Inc. (FocusKPI) is a data science and technology firm specializing in predictive analytics practice and methodologies. FocusKPI is a US company headquartered in Silicon Valley, California, with an East Coast office in Boston, Massachusetts.

     

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