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Description

Core Responsibilities

Product Creation, R& D, Testing & Lifecycle Ownership (55%)

• Own formulation roadmaps and supplier partnerships

• Lead efficacy testing strategy, protocol development and lab partner selection

• Own reformulation, upgrades and product improvement initiatives

• Own lifecycle optimization, SKU pruning, relaunches and portfolio evolution

• Maintain all technical substantiation, SDS and performance documentation

• Own product line architecture, variant strategy and naming hierarchies

• Define packaging information architecture, front-of-pack claims hierarchy and shelf positioning logic

• Serve as final authority on packaging architecture, required claims placement and compliance readiness

Pricing Strategy, Portfolio Optimization & Market Positioning (20%)

• Own MSRP, MAP, bundles, pack sizes and omnichannel pricing

• Conduct competitive benchmarking and shelf positioning

• Own margin modeling, elasticity testing and price optimization

• Lead portfolio rationalization and whitespace expansion

Compliance, Registration & Claims Governance (15%)

• Own state and federal product registration

• Own labeling, packaging and claims compliance

• Serve as regulatory authority for audits and retailer compliance

• Own claims substantiation and standards reviews

Brand Visual Identity, PDP, A+ & Commercialization Architecture (10%)

• Lead the development of each product’s package design, ensuring regulatory compliance.

• Own the development of promotional package graphics and product display units.

• Lead the development of brand visual identity for the brand and sub brand, as needed

• Own PDP structure, SEO architecture and A+ frameworks

• Define claims hierarchy and compliant persuasion

• Partner with Brand Content and E-Commerce to execute PDP assets

• Serve as final authority for PDP compliance and readiness

• Develop the sell in messaging including selling tools that bring the product performance to life (videos, comparison charts, demonstrations)

Cross-Functional Platform Integration

Operations & Supply Chain

• Maintain visibility into on-hand inventory, production schedules, and global sourcing timelines

• Align product launch timing and lifecycle optimization with manufacturing capacity and inventory health

• Inform formulation and packaging decisions based on scalability and cost efficiency

Retail Sales

• Ensure product lines, pack sizes, variants and labeling satisfy retailer-specific shelf requirements

• Support sell-in through compliant claims frameworks, differentiation and margin modeling

E-Commerce & Digital

• Ensure product positioning, messaging, SEO and value propositions are deployed correctly across digital channels

• Provide competitive intelligence and pricing frameworks

• Ensure commercialization readiness for ecommerce launches

Requirements

Skills & Qualifications

+ Bachelor’s degree in Business, Brand Management, or related field; experience in regulated consumer goods strongly preferred.

+ Proven experience in product development, lifecycle management, and regulatory compliance.

+ Strong understanding of EPA, FDA, and state regulatory frameworks.

+ Excellent analytical, organizational, and communication skills.

+ Demonstrated ability to lead cross‑functional teams and manage complex projects.

+ Strong problem‑solving skills and attention to detail.

Innovation starts with people.®

Robert Half is the world’s first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles.

Robert Half works to put you in the best position to succeed. We provide access to top jobs, competitive compensation and benefits, and free online training. Stay on top of every opportunity - whenever you choose - even on the go. Download the Robert Half app (https://www.roberthalf.com/us/en/mobile-app) and get 1-tap apply, notifications of AI-matched jobs, and much more.

All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit roberthalf.gobenefits.net for more information.

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