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  • Programmatic Activation Specialist - IQVIA Digital…

    IQVIA (Durham, NC)



    Apply Now

    To be eligible for this position, you must reside in the same country where the job is located.

     

    IQVIA Digital powers exceptional brand experiences, delivering innovative solutions based on a customer-first, insights-driven, and integrated omnichannel vision. We provide authenticated, privacy-enhanced data and analytics, innovative fit-for-purpose healthcare technology, and the expertise to enable an effective and adaptable marketing model that drives better quality of care and patient outcomes. IQVIA is the leading global provider of data, advanced analytics, technology solutions and clinical research services for the life sciences industry.  Learn more at www.iqviadigital.com

     

    At the center of IQVIA Digital sits our IQVIA Media Operating System, a healthcare specific marketing platform trusted by some of the largest pharmaceutical brands and media agencies. We empower media planning, buying, and analytics teams with the tools they need to do their job, and do it well. By simplifying workflows that used to take days into seconds, integrating functionality that used to require multiple vendors into one, and providing faster and deeper insights than anyone in the industry, we are helping healthcare marketers cut their costs, move faster and drive measurable results – all without having to pick up the phone.

     

    Platform Success is a diverse group of problem solvers with boundless curiosity. Together, we build trusted client partnerships that produce mutual wins through collaboration, empathy, and a readiness to challenge the status quo. We look for people who are consultative, analytical, technically minded, and passionate about driving real results.

     

    We're rapidly growing and looking for super-curious, passionate and driven individuals to join our team. Our people are our greatest asset and we're committed to creating an environment where we all thrive doing what we love. The Programmatic Trading team acts as the campaign delivery engine of the Platform Success group. This team oversees the execution and outcome of all programmatic campaigns while being highly consultative with internal and external partners to ensure value creation.

     

    **Role:** Programmatic Activation Specialists are responsible for the setup, optimization, and performance management of programmatic advertising campaigns. This role is both strategic and hands-on, ensuring flawless campaign execution, operational excellence, and client value creation through consultation on strategic optimizations. As a member of the Programmatic Trading team, you will collaborate closely with Account Management and Product Support to proactively drive measurable results for our clients.

    Key Responsibilities** **:

    + **Campaign Setup & Execution:** Oversee andparticipatein the end-to-end technical setup, pacing, and launch of programmatic campaigns. Ensure campaigns align with clientobjectivesand strategic goals.

    + **Real-Time Optimization & Performance Management:** Activelymonitorcampaign performance and makereal-time adjustments to bids, budgets, audience segmentation, creative rotation, and DSP settings to maximize outcomes.

    + **Reporting, Analytics & Insights:** Execute advanced bidding strategies,optimizebudget allocation, anddeliveractionable insights to clients and internal stakeholders.

    + **Technical Troubleshooting:** **Proactively i** **nvestigate and troubleshoot** technical issues related to scale, performance, ad serving, data discrepancies, pixel implementation, and delivery errors.Partner with Product Support and Account Management to resolveadvanced issues to improve platform stability and overall clientsatisfaction.

    + **Collaboration &** **Value Creation** **:** Partner withAccount Managementtoinform and consult on strategic optimization strategies and their outcomesfor client retention

    Success in This Role Will Look Like:

    + **Campaign Performance & ROI:** Achievement of key performance metrics (CTR/CPC/NRX/VCR/Viewability,andAudience Quality)

    + **Efficiency & Accuracy in Execution:** On-time and error-free campaign setup, with minimal adjustments required post-launch

    + **Optimization Impact:** Demonstrable improvements in campaign efficiency through data-drivenoptimizations

    + **Operational Excellence:** Identifiesprocess improvements and vocalizes feedbackto improve team workflows and partnerships

    + **Communication** **:** Proactive and clear communicationthatestablishesrole ownership and trustacrosspartner teams

    + **Consultative:** Partner with Account Managementthroughout the campaign lifecycletodrive client growth andvaluethroughstrategicoptimizationdiscussions

    + **Bias for Action**

    Qualifications:

    + Bachelor’sdegreepreferred;background in business, marketing, analytics, or a related field preferred

    + 3+yearsofexperienceinahands-onprogrammatictradingroleoptimizingDisplay, Video, Audio based campaigns

    + Experiencewithinthe followingDSPs –FreeWheel,StackAdapt, The Trade Desk, Amazon

    + Working knowledge ofThird-Partytags and HTML

    + Advanced working knowledge of Excel – Pivot Tables, VLOOKUPs, etc.

    + Deep understanding of the programmatic advertising ecosystem, including DSPs, bidding strategies, data flows, and platform infrastructure—comfortable navigating technical systems

    + Excellent communicator with the ability to translate and explainprogrammatic conceptsinto clear, actionable insights for clients and cross-functional teams

    + Exceptionally organized and proactive, with a strategic mindset and the ability toanticipateneeds,identifygaps, and drive continuous improvement

    + Experience collaborating cross-functionallywith Account Management, Sales, and Product Teams

    + Thrives in fast-paced, dynamic environments with shifting priorities andhigh expectationsfor leadership and innovation

    + Passionate aboutprogrammatic advertisingandareproactively driven with natural curiosity

     

    \#iqviadigital

     

    IQVIA is a leading global provider of clinical research services, commercial insights and healthcare intelligence to the life sciences and healthcare industries. We create intelligent connections to accelerate the development and commercialization of innovative medical treatments to help improve patient outcomes and population health worldwide. Learn more at https://jobs.iqvia.com

     

    IQVIA is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or any other status protected by applicable law. https://jobs.iqvia.com/eoe

     

    The potential base pay range for this role, when annualized, is $49,500.00 - $124,000.00. The actual base pay offered may vary based on a number of factors including job-related qualifications such as knowledge, skills, education, and experience; location; and/or schedule (full or part-time). Dependent on the position offered, incentive plans, bonuses, and/or other forms of compensation may be offered, in addition to a range of health and welfare and/or other benefits.

     

    IQVIA is a leading global provider of clinical research services, commercial insights and healthcare intelligence to the life sciences and healthcare industries. We create connections that accelerate the development and commercialization of innovative medical treatments. Everything we do is part of a journey to improve patient outcomes and population health worldwide.

     

    To get there, we seek out diverse talent with curious minds and a relentless commitment to innovation and impact. No matter your role, everyone at IQVIA contributes to our shared goal of helping customers improve the lives of patients everywhere. Thank you for your interest in growing your career with us.

     

    EEO Minorities/Females/Protected Veterans/Disabled

     


    Apply Now



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