"Alerted.org

Req. Number

173379

Job Description

This position requires you to be working in office, 3 days per week, from our Bala Cynwyd, PA office.

Position Summary

The Senior Manager of Public Relations leads the company’s external communications strategy to strengthen brand reputation, enhance public image, and elevate media presence. This role serves as the primary steward of the brand externally, working closely with agency partners and internal stakeholders to drive integrated communications, manage press activities, and lead crisis communications. The position ensures all public relations initiatives align with business objectives while increasing brand visibility and trust in the marketplace.

Key Responsibilities

+ Develop and execute comprehensive external communications strategies that enhance brand reputation and support business goals.

+ Lead and manage public relations agency partners and external vendors, ensuring strong performance, alignment, and return on investment.

+ Oversee media relations, including press outreach, story development, executive visibility, and proactive media engagement.

+ Monitor brand sentiment across traditional media, social platforms, reviews, and key stakeholder channels to identify emerging risks and opportunities.

+ Lead crisis communications and issues management efforts during reputation-sensitive situations.

+ Ensure consistent brand voice, messaging, and positioning across all external communications and channels.

+ Partner cross-functionally with internal departments to develop and execute integrated communications plans.

+ Ensure all external communications comply with legal, regulatory, and corporate governance requirements.

Education and Experience

+ 8-10 years of experience required

+ Bachelor’s degree in Public Relations, Communications, Journalism, Marketing

+ Master’s degree in Communications, Business, or Related

Knowledge, Skills and Abilities

+ Comprehensive understanding of public relations principles, media relations, and external communications strategy

+ Knowledge of crisis management, reputation protection, and issues management best practices

+ Familiarity with consumer-facing industries such as automotive, retail, or services, including competitive and media landscapes

+ Understanding of regulatory and legal considerations impacting public communications

+ Exceptional writing, editing, storytelling, and presentation skills

+ Strong leadership and ability to manage agency partners and cross-functional relationships

+ Proven ability to influence senior executives and collaborate across all levels of the organization

+ Skilled in media negotiation, relationship-building, and stakeholder engagement

+ Ability to craft compelling narratives that support brand positioning and business objectives

+ Demonstrated ability to manage multiple priorities in a fast-paced, high-stakes environment

+ Strong judgment, discretion, and composure during sensitive or crisis situations

Benefits

+ Medical, dental, and vision benefits

+ Life insurance

+ Short Term Disability

+ Supplemental benefits

+ 401(k) with company match

+ PTO and holiday pay

+ On-demand pay partner (DailyPay)

+ Reduced benefits available for part-time team members

Pep Boys is an equal opportunity employer that does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status.

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