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Company description

Spark Foundry was built during the most transformative time in the history of advertising and marketing. We deliver everything a traditional media agency has to offer and have grown into one of the world’s most successful agencies by helping brands evolve their marketing by leveraging identity, commerce, artificial intelligence, and more to connect with people. Transformation is part of our DNA. Spark Foundry’s start-up spirit delivers high-touch approaches and a never-ending desire to challenge the status quo. Combined with Publicis Media’s powerhouse soul leveraging connected data assets, advanced AI applications, and investment clout, we “Bring HEAT to Brands.” No other agency possesses the expertise that we do to address today’s most pressing challenges to drive business transformation through media.

Overview

The Vice President, Media Data Transformation & Data Governance is responsible for modernizing, streamlining and automating the data architecture that enables holistic media reporting, performance optimization, and insights generation to inform future investments. The role requires the candidate to drive process improvement, variance root cause analysis, and oversee deployment of data sourcing, processing, staging and visualization enhancements. The role requires collaboration with Analytics and Data Governance counterparts, as well as with Media Planning Leads, Investments teams, and system development teams.

The role is part of Spark’s DTAI discipline (Analytics, Insights, Data, Technology and Innovation). DTAI subject matter experts are a vital part of the account team. They function as expert technical points of escalation, analytical problem solvers and technical translators to internal account teams and clients. They provide ongoing strategic account direction/vision for technology, process and digital reporting/insights.

Responsibilities

+ The successful candidate will have experience and expertise in how to intersect consulting skills, process improvement, system architecture, data, advanced media analytics to drive and improve clients’ business results

+ Deliver best-in-class data system architecture and implementation plans

+ Build strong relationships with internal stakeholders and groups, facilitating synergy between the Strategy and Investment functions that manage day-to-day client business, and garnering stakeholder alignment

+ Build and develop relationships with client business directors and brand teams, ensuring that client and overall data proposition is relevant and aligns with strategy direction

+ Scope and direct advanced analytics projects to ensure that the deliverables are designed to answer valuable client and media team questions, and that timelines and scope are adhered to

Qualifications

+ 10+ years’ experience in media analytics and system design, at an agency, on client side, or some combination of the two

+ Expertise and proven track record of process improvement, six sigma certified or equivalent preferred

+ Extensive experience implementing and maintaining complex media taxonomy schema across multi-channel and multi-market campaigns

+ Strong understanding and experience with media buying, KPI development and technology practices during campaign planning and execution

+ Strong client management/consultative experience both presenting and resolving issues

+ Extensive experience leading and managing marketing technology projects from ideation through installation

+ Strong critical thinking and problem solving skills – demonstrated ability to mine data for relevant and actionable insights

+ Advanced written and verbal communication skills with ability to communicate/translate complex concepts to non-technical audience

+ Demonstrated experience with programmatic audience buying concepts and execution

+ Strong math and analytical skills

+ Advanced MS Office skills (MS Word, Excel, PowerPoint)

+ Experience with leading and driving process and automation development, architecture, and implementation

+ Experience with statistical modeling software (MATLAB, R, SAS, SPSS, Python) database tools (Amazon Web, SQL, MS Access, Excel PivotTables, MS SQL Server) and enterprise business intelligence tools such as Cognos, Business Objects, Tableau, or Datorama

+ Very good understanding of traditional and digital media data

+ Excellent project management skills (RACIs, GANTT charts)

+ Excellent organizational skills and attention to detail a must

+ Excellent presentation and communication skills

+ Experience with global accounts

+ Experience managing Direct Reports

+ Experience working with a geographically diverse team

Additional information

Our Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.

Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off. If you require accommodation or assistance with the application or onboarding process specifically, please contact [email protected] .

Compensation Range: $163,210- $256,910 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 02/24/2026.

All your information will be kept confidential according to EEO guidelines.

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