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Location:

Steam Plant - HQ

Department:

Marketing

Weekly Hours:

40

Status:

Full time

Shift:

Days (United States of America)

Job Summary:

As a member of ProMedica’s marketing communications department, the Senior Account Strategist – Provider Division is responsible for building and executing marketing communications strategy that aligns with business and clinical goals and drives optimum outcomes for the organization (i.e. generate revenue and build reputation). This individual serves as the primary marketing communications representative for assigned clients, service lines/business units; helping to meet marketing, promotional and communications needs. This position reports to the Marketing Communications Account Director and operates as a key member of the Marketing Communications Provider Division.

ACCOUNTABILITIES

+ Primary responsibility for creating and executing comprehensive marketing communications plans based on assigned clients’ priorities and goals for key revenue and reputation driving initiatives. Serves as the primary Marketing Communications representative for assigned clients.

+ Works collaboratively with assigned clients to proactively pursue avenues for marketing communications based on business/clinical objectives and develops appropriate plans to achieve goals.

+ Acts as a trusted consultant to assigned customers in the planning, development and maintenance of marketing communications plans and campaigns.

+ Leads/owns marketing communications measurement processes and monitors or retrieves metrics/data for assigned projects, clients and campaigns.

+ Analyzes and reports back on marketing communications analytics and metrics to clients. Recommends strategic adjustments based on performance to ensure favorable outcomes/ROI.

+ Provides system perspective and positioning to assigned clients to encourage system-wide alignment and consistency.

+ Contributes input and content to Marketing Communications vehicles, including myProMedica, promedica.org, social media, ProMedica TV, etc.

+ Develops and creates outcomes-oriented, information-rich content for stakeholders across a wide variety of publications and vehicles.

+ Collaborates with Marketing Communications colleagues to produce effective marketing communications plans/campaigns that are timely, accurate and on target with budget and client expectations.

+ Participates in media on-call schedule as assigned by Director of Public Relations.

+ Works closely with advertising agencies—educating them on client/service line needs, key audiences, messages, points of differentiation, goals, measurements and tracking as needed.

+ Responsible for managing interns who join the Provider Division.

+ Provides mentorship to Account Coordinators and Account Strategists within Marcom.

REQUIRED QUALIFICATIONS

**Education** : Bachelor's degree in marketing, English, journalism, or communications.

**Skills** : A demonstrated ability to understand and prioritize the needs of a variety of clients and translate requests into outcomes-oriented marketing communications plans. Must possess professional demeanor and poise appropriate for working with senior level employees and administrators. Excellent writing, speaking and presentation skills. Must be comfortable working with clients representing various/diverse areas throughout the organization, as well as between facilities/work stations. An understanding of healthcare industry issues. A demonstrated aptitude for understanding complex issues and the ability to translate them for stakeholders at all levels of the organization. Critical thinking skills and the initiative to explore new approaches, tactics, ideas, etc. An ability to handle multiple, deadline-oriented projects simultaneously. Mature interpersonal skills, including an enthusiasm for teamwork and the ability to easily develop effective relationships with marketing communications co-workers and clients at all levels of the organization.

**Years of Experience** : 5-7 years of marketing or communications experience; health care experience is preferred.

PREFERRED QUALIFICATIONS

**Education** : Bachelor’s degree

**Skills** : marketing, communications

**Years of Experience** : 5-7 years

WORKING CONDITIONS

**Work Environment:** This position is eligible for a hybrid (remote/in-office) work schedule.

The above list of accountabilities is intended to describe the general nature and level of work performed by the positions; it should not be considered exhaustive.

Qualified applicants will receive consideration for employment without regard to race, color, national origin, ancestry, religion, sex, pregnancy, sexual orientation, gender identity or gender expression, age, disability, military or veteran status, height, weight, familial or marital status, or genetics.

Equal Opportunity Employer/Drug-Free Workplace

**ProMedica** is a mission-driven, not-for-profit health care organization headquartered in Toledo, Ohio. It serves communities across nine states and provides a range of services, including acute and ambulatory care, a dental plan, and academic business lines. ProMedica owns and operates 10 hospitals and has an affiliated interest in one additional hospital. The organization employs over 1,300 health care providers through ProMedica Physicians and has more than 2,300 physicians and advanced practice providers with privileges. Committed to its mission of improving health and well-being, ProMedica has received national recognition for its clinical excellence and its initiatives to address social determinants of health. For more information about ProMedica, please visit promedica.org/aboutus (https://www.promedica.org/Pages/about-us/default.aspx) .

Benefits:

We provide flexible benefits that include compensation and programs to help you take care of your family, your finances and your personal well-being. It’s what makes us one of the best places to work, and helps our employees live and work to their fullest potential.

Qualified applicants will receive consideration for employment without regard to race, color, national origin, ancestry, religion, sex/gender (including pregnancy), sexual orientation, gender identity or gender expression, age, physical or mental disability, military or protected veteran status, citizenship, familial or marital status, genetics, or any other legally protected category. In compliance with the Americans with Disabilities Act Amendment Act (ADAAA), if you have a disability and would like to request an accommodation in order to apply for a job with ProMedica, please contact **[email protected]**

Equal Opportunity Employer/Drug-Free Workplace