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Our promise to you:

Joining AdventHealth is about being part of something bigger. It’s about belonging to a community that believes in the wholeness of each person, and serves to uplift others in body, mind and spirit. AdventHealth is a place where you can thrive professionally, and grow spiritually, by Extending the Healing Ministry of Christ. Where you will be valued for who you are and the unique experiences you bring to our purpose-minded team. All while understanding that **together** we are even better.

All the benefits and perks you need for you and your family:

+ Benefits from Day One: Medical, Dental, Vision Insurance, Life Insurance, Disability Insurance

+ Paid Time Off from Day One

+ 403-B Retirement Plan

+ 4 Weeks 100% Paid Parental Leave

+ Career Development

+ Whole Person Well-being Resources

+ Mental Health Resources and Support

+ Pet Benefits

Schedule:

Full time

Shift:

Day (United States of America)

Address:

900 HOPE WAY

City:

ALTAMONTE SPRINGS

State:

Florida

Postal Code:

32714

Job Description:

+ Enhances digital patient experiences with multi-touch marketing efforts, demonstrating clear ROI for B2C and B2B efforts.

+ Evaluates and demonstrates the business impact of digital marketing strategies.

+ Shows the impact of digital programs via reports and dashboards, tracking demand, leads, conversions, and KPIs.

+ Maps patient journeys and documents paths to service/purchase for all lines.

+ Manages and implements digital marketing plans leveraging CRM to target lead and pipeline goals, markets, audiences, and digital assets.

+ Continuously monitors market and competitive analyses to inform strategy.

+ Leads Digital Strategy Specialists in executing marketing initiatives across web, social media, and email platforms.

+ Oversees end-to-end campaign management for all service line marketing campaigns.

+ Implements optimization tactics based on media mix, bidding, keyword research, ad copy A/B testing, and landing page optimizations for high conversion rates.

+ Ensures project timelines and budgets align with offline marketing efforts and brand assets.

+ Monitors, tracks, and updates trends impacting business strategies.

+ Collaborates with service line leadership, marketing staff, business development, and physicians to educate them on digital marketing best practices.

+ Other duties as assigned.

Knowledge, Skills, and Abilities:

• Excellent customer services skills, and the ability to build rapport and relationships across administrators, team members, physicians, customers/patients, vendors and the community. [Required]

• Proven ability to be successful in a matrixed organization and lead across a variety of leadership/management structures, internal teams (IT, Business, Finance), and partners/vendors. [Required]

• Knowledge of CRM/PRM systems, content management systems, browser applications, Search Engine Optimization (SEO), social media, mobile and web analytics tools. [Required]

Education:

• Bachelor's [Required]

Field of Study:

• in Marketing, Business, IT, Communications, or related field

Work Experience:

• 7+ years of experience [Required]

• Experience leading successful marketing campaigns and advanced customer/patient experiences that deliver downstream ROI [Required]

Additional Information:

• N/A

Licenses and Certifications:

• N/A

**Physical Requirements:** _(Please click the link below to view work requirements)_

Physical Requirements - https://tinyurl.com/23km2677

Pay Range:

$83,699.48 - $155,693.55

_This facility is an equal opportunity employer and complies with federal, state and local anti-discrimination laws, regulations and ordinances._

**Category:** General & Digital Marketing

**Organization:** AdventHealth Corporate

**Schedule:** Full time

**Shift:** Day

**Req ID:** 150707032