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Specialist, Social Media
- Warner Bros. Discovery (New York, NY)
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_Welcome to Warner Bros. Discovery… the stuff dreams are made of._
Who We Are…
When we say, “the stuff dreams are made of,” we’re not just referring to the world of wizards, dragons and superheroes, or even to the wonders of Planet Earth. Behind WBD’s vast portfolio of iconic content and beloved brands, are the _storytellers_ bringing our characters to life, the _creators_ bringing them to your living rooms and the _dreamers_ creating what’s next…
From brilliant creatives, to technology trailblazers, across the globe, WBD offers career defining opportunities, thoughtfully curated benefits, and the tools to explore and grow into your best selves. Here you are supported, here you are celebrated, here you can thrive.
Your New Role...
Love everything about food, from cooking it to eating it to sharing it on social media? So obsessed with cooking shows that you host culinary competitions in your kitchen? Stay up into the wee hours of the night scrolling TikTok? If so, you’re in the right spot. Discovery Inc. is seeking a Social Media Specialist to
join our team. This role will be responsible for growing and fostering Food Network, Food.com and Cooking Channel brands on Facebook, Instagram, TikTok, Youtube, Twitter and Pinterest. The ideal candidate is a hyper-organized, creative individual with a passion for social media and the world of food.
Your Role Accountabilities...
• Grow and foster engaged social media communities, especially on emerging platforms like TikTok and YouTube, while supporting the Food category in achieing business objectives
• Contribute to day-to-day operations of Food Network’s YouTube by handling video ingestion, optimization and organization, plus balancing content priorities and optimizing videos and thumbnails
• Create engaging social content for TikTok based on platform trends
• Schedule social media posts efficiently and with attention to detail
• Craft attention-grabbing copy to create an exciting and valuable content experence for our followers across multiple platforms
• Find eye-catching videos by influencer and fan accounts to repost on owned platforms
• Monitor, respond to and moderate social media conversations
• Share community feedback, identify potential issues, etc.
• Review video series and one-offs with an eye for social performance
• Shoot live or native footage as needed
Qualifications and Experience...
• Bachelor’s Degree
• Professional social media experience
• Active and engaged participant in social media with in-depth knowledge of social media platforms, including best practices, user dynamics and current trends
• Highly organized, detail-oriented and able to manage and execute multiple onging projects
• Extreme attention to detail and proclivity for checking work for accuracy once, twice and three times
• Creative individual with a passion for social media, food and entertainment
• Superb verbal, writing and presentation skills to communicate effectively, and on brand, with consumers
• Speedy, proactive work ethic and ability to work ahead
• Go-getter with an eye on analytics and growth
• Savvy social media user and trend-seeker
• Solid understanding of digital content, communication and marketing principles
• Highly creative, strategic thinker with ability to develop fresh, executable ideas that support Food Category initiatives
• Solution oriented problem solver
• Food influencer connections a plus
• Photo and video editing experience and basic design capabilities for social media. (Knowledge of Adobe Photoshop and Premiere is a plus.)
• Familiarity with web and social media analytics (Tubular, Facebook Creator Studio, Twitter Analytics, etc.)
• Potential for night and weekend work
• Must have the legal right to work in the United States
How We Get Things Done…
This last bit is probably the most important! Here at WBD, our guiding principles are the core values by which we operate and are central to how we get things done. You can find them at www.wbd.com/guiding-principles/ along with some insights from the team on what they mean and how they show up in their day to day. We hope they resonate with you and look forward to discussing them during your interview.
Championing Inclusion at WBD
Warner Bros. Discovery embraces the opportunity to build a workforce that reflects a wide array of perspectives, backgrounds and experiences. Being an equal opportunity employer means that we take seriously our responsibility to consider qualified candidates on the basis of merit, without regard to race, color, religion, national origin, gender, sexual orientation, gender identity or expression, age, mental or physical disability, and genetic information, marital status, citizenship status, military status, protected veteran status or any other category protected by law.
If you’re a qualified candidate with a disability and you require adjustments or accommodations during the job application and/or recruitment process, please visit our accessibility page (https://careers.wbd.com/global/en/accessibility) for instructions to submit your request.
In compliance with local law, we are disclosing the compensation, or a range thereof, for roles in locations where legally required. Actual salaries will vary based on several factors, including but not limited to external market data, internal equity, location, skill set, experience, and/or performance. Base pay is just one component of Warner Bros. Discovery’s total compensation package for employees. Pay Range: $49,819.00 - $92,521.00 salary per year. Other rewards may include annual bonuses, short- and long-term incentives, and program-specific awards. In addition, Warner Bros. Discovery provides a variety of benefits to employees, including health insurance coverage, an employee wellness program, life and disability insurance, a retirement savings plan, paid holidays and sick time and vacation.
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