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Description

Customer Trust External Relations (CTXR) ensures global thought-leaders, brands, policymakers, regulators, and media understand how Amazon delivers Earth's safest and most trustworthy shopping experience by (1) building, accelerating and strengthening third-party, influential relationships and partnerships all over the world to address customer trust issues, (2) delivering evidence and telling stories that persuasively demonstrate the reality of the customer-obsessed tools our teams build to protect our customers, brands, and selling partners, (3) serving as a “voice of the customer” for product and tech teams, and (4) partnering with key leading brands to not only solve material pain points, but jointly discuss hot topics and share information on industry trends.

As a Senior Marketing Manager - Content & SEO, you will play a critical role in driving awareness around these efforts as you manage the SEO and GEO strategy for Amazon's Trustworthy Shopping site, building editorial roadmaps that feature stories covering our approach to IP protection, trustworthy reviews, scam prevention, organized retail crime, and anti-counterfeiting. You will work with CTXR program leaders, public relations, public policy, executives, and other teams to develop and launch content that ensures external perception is aligned with reality. You will dive deep into data to understand performance, identifying areas for improvement, and executing on plans to address them. You will work with teams across Amazon, including science, product, retail, and others to determine what other opportunities there are to tell the story of how Amazon creates a trustworthy shopping experience. This role is analytical and creative in equal measure, with opportunity for impact across the organization.

Key job responsibilities

• Create, own, and deliver the creation of an SEO and GEO strategy that increases awareness and improves perception of CTXR programs among target audiences.

• Lead, and guide others as needed, through the end-to-end development of content, including design, copy, positioning, launch, measurement, SEO & GEO optimization, the build of editorial roadmaps, and more.

• Lead the creation of internal processes, including writing and reviewing business documents and project proposals.

• Identify and build contacts of internal and external subject matter experts to help with content strategy and execution.

Basic Qualifications

- 5+ years of professional non-internship marketing experience

- Experience using data and metrics to drive improvements

- Experience building, executing and scaling cross-functional marketing programs

- Experience communicating results to senior leadership

- Experience as a writer, content marketer, or multimedia producer

- Experience optimizing content for SEO

Preferred Qualifications

- Experience in a business-to-business (B2B) environment, high-tech products/services

- Experience prioritizing and handling multiple assignments at any given time while maintaining commitment to deadlines, or experience completing complex tasks quickly with little to no guidance and react with appropriate urgency to situations that require a quick turnaround

- Experience working cross-functionally across marketing, product management, analytics, UX, and research

- Experience completing complex tasks quickly with little to no guidance and react with appropriate urgency to situations that require a quick turnaround

Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.

The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits .

USA, WA, Seattle - 118,200.00 - 160,000.00 USD annually