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Vice President, Marketing & Customer Zeal
- Republic Services (Phoenix, AZ)
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**POSITION SUMMARY:** Vice President of Marketing & Customer Zeal develops and executes marketing plans for customer growth, customer zeal, and marketing operations. The executive champions a companywide commitment to delivering exceptional customer experiences, building lasting competitive advantage, and accelerating revenue growth by both attracting new customers and deepening relationships with existing ones. As a strategic partner, the Vice President collaborates closely with sales leaders and field partners to understand the business and ensure that all marketing initiatives are guided by customer-first planning and aligned with enterprise business priorities. Overseeing a multidisciplinary organization, this leader directs priorities along the customer journey, including go-to-market strategy, product marketing, field marketing, performance marketing, and marketing operations. By crafting innovative strategies to enhance customer loyalty, improve retention, and achieve companywide NPS goals, the Vice President ensures that every stage of the customer journey is optimized for growth and excellence.
PRINCIPAL RESPONSIBILITIES:
+ Foster cross-functional collaboration: Partner closely with sales, product, field, and executive leadership teams to ensure marketing initiatives are fully integrated with enterprise business priorities and drive unified business outcomes.
+ Lead organizational change and transformation: Champion change leadership across complex, matrixed environments, inspiring teams to embrace new strategies, technologies, and processes that accelerate growth and elevate customer experience.
+ Demonstrate entrepreneurial mindset: Cultivate a culture of innovation and agility, translating strategic vision into measurable business results through proactive problem-solving, calculated risk-taking, and continuous improvement.
+ Define and execute the enterprise go to market strategies, aligning customer zeal and growth priorities across the business.
+ Drives measurable NPS improvements by partnering directly with field leadership to align on customer experience priorities.
+ Develops and deploys the company’s Customer Zeal strategy by customer vertical.
+ Lead segmentation and journey mapping initiatives that guide marketing, product, and operational decisions.
+ Develop and maintain a Customer Health Index that connects satisfaction, retention, and loyalty metrics directly to growth and financial outcomes.
+ Oversee all marketing functions including performance, product, field, social, digital, email, lead generation, and go-to-market execution, ensuring unified storytelling, measurement, and optimization.
+ Lead retention and loyalty strategy, including advocacy programs that grow lifetime value and reinforce brand trust.
+ Build organizational capability by connecting marketing and customer experience functions, eliminating silos in systems, insights, and accountability.
+ Champion a customer-first culture, embedding excellence in every channel through leadership modeling, education, and engagement.
+ Align communications, incentives, and decision-making across teams to reinforce shared accountability for marketing performance and customer outcomes.
+ Represent the voice of the customer and market at the executive table, ensuring strategic alignment between brand promise, customer need, and business growth.
+ Partners across digital transformation efforts to deliver improved customer experiences.
+ Performs other job-related duties as assigned.
QUALIFICATIONS:
+ Proven record of leading large-scale marketing and customer experience transformations that deliver measurable growth and brand impact.
+ Demonstrated ability to create and communicate a unified vision, influence across executive leadership, and align strategy in complex, matrixed organizations.
+ Deep expertise in brand strategy, performance marketing, customer insights, analytics, and change leadership, with a track record of connecting data to growth.
+ Exceptional communicator and collaborator with an entrepreneurial mindset and the ability to translate strategy into measurable business results.
MINIMUM REQUIREMENTS:
+ 10–15 years of progressive customer experience and/or marketing leadership experience leading integrated marketing functions spanning product, performance, and customer engagement.
+ 7–10 years in senior leadership roles with demonstrated ability to lead large teams and complex, cross-functional initiatives.
_This position is a hybrid role based at Republic Service's headquarters in Phoenix, AZ. Hybrid is 4-days per week onsite, and 1-day remote. This position will not be eligible to be fully remote. Relocation assistance available._
Rewarding Compensation and Benefits
Eligible employees can elect to participate in:
• Comprehensive medical benefits coverage, dental plans and vision coverage.
• Health care and dependent care spending accounts.
• Short- and long-term disability.
• Life insurance and accidental death & dismemberment insurance.
• Employee and Family Assistance Program (EAP).
• Employee discount programs.
• Retirement plan with a generous company match.
• Employee Stock Purchase Plan (ESPP).
• Paid Time Off (PTO)
• Benefits: https://jobs.republicservices.com/us/en/about-us/benefits
_The statements used herein are intended to describe the general nature and level of the work being performed by an employee in this position, and are not intended to be construed as an exhaustive list of responsibilities, duties and skills required by an incumbent so classified. Furthermore, they do not establish a contract for employment and are subject to change at the discretion of the Company._
EEO STATEMENT:Republic Services is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, disability, protected veteran status, relationship or association with a protected veteran (spouses or other family members), genetic information, or any other characteristic protected by applicable law.
ABOUT THE COMPANY
Republic Services, Inc. (NYSE: RSG) is a leader in the environmental services industry. We provide customers with the most complete set of products and services, including recycling, waste, special waste, hazardous waste and field services. Our industry-leading commitments to advance circularity and support decarbonization are helping deliver on our vision to partner with customers to create a more sustainable world.
In 2023, Republic’s total company revenue was $14.9 billion, and adjusted EBITDA was $4.4 billion. We serve 13 million customers and operate more than 1,000 locations, including collection and transfer stations, recycling and polymer centers, treatment facilities, and landfills.
Although we operate across North America, the collection, recycling, treatment, or disposal of materials is a local business, and the dynamics and opportunities differ in each market we serve. By combining local operational management with standardized business practices, we drive greater operating efficiencies across the company while maintaining day-to-day operational decisions at the local level, closest to the customer.
Our customers, including small businesses, major corporations and municipalities, want a partner with the expertise and capabilities to effectively manage their multiple recycling and waste streams. They choose Republic Services because we are committed to exceeding their expectations and helping them achieve their sustainability goals. Our 41,000 team members understand that it's not just what we do that matters, but how we do it.
Our company values guide our daily actions:
+ **Safe** : We protect the livelihoods of our colleagues and communities.
+ **Committed to Serve** : We go above and beyond to exceed our customers’ expectations.
+ **Environmentally Responsible:** We take action to improve our environment.
+ **Driven** : We deliver results in the right way.
+ **Human-Centered:** We respect the dignity and unique potential of every person.
We are proud of our high employee engagement score of 86. We have an inclusive and diverse culture where every voice counts. In addition, our team positively impacted 4.6 million people in 2023 through the Republic Services Charitable Foundation and local community grants. These projects are designed to meet the specific needs of the communities we serve, with a focus on building sustainable neighborhoods.
STRATEGY
Republic Services’ strategy is designed to generate profitable growth. Through acquisitions and industry advancements, we safely and sustainably manage our customers’ multiple waste streams through a North American footprint of vertically integrated assets.
We focus on three areas of growth to meet the increasing needs of our customers: recycling and waste, environmental solutions and sustainability innovation.
With our integrated approach, strengthening our position in one area advances other areas of our business. For example, as we grow volume in recycling and waste, we collect additional material to bolster our circularity capabilities. And as we expand environmental solutions, we drive additional opportunities to provide these services to our existing recycling and waste customers.
Recycling and Waste
We continue to expand our recycling and waste business footprint throughout North America through organic growth and targeted acquisitions. The 13 million customers we serve and our more than 5 million pick-ups per day provide us with a distinct advantage. We aggregate materials at scale, unlocking new opportunities for advanced recycling. In addition, we are cross-selling new products and services to better meet our customers’ specific needs.
Environmental Solutions
Our comprehensive environmental solutions capabilities help customers safely manage their most technical waste streams. We are expanding both our capabilities and our geographic footprint. We see strong growth opportunities for our offerings, including PFAS remediation, an increasing customer need.
SUSTAINABILITY INNOVATION
Republic’s recent innovations to advance circularity and decarbonization demonstrate our unique ability to leverage sustainability as a platform for growth.
The Republic Services Polymer Center is the nation’s first integrated plastics recycling facility. This innovative site processes rigid plastics from our recycling centers, producing recycled materials that promote true bottle-to-bottle circularity. We also formed Blue Polymers, a joint venture with Ravago, to develop facilities that will further process plastic material from our Polymer Centers to help meet the growing demand for sustainable packaging. We are building a network of Polymer Centers and Blue Polymer facilities across North America.
We continue to advance decarbonization at our landfills. As demand for renewable energy continues to grow, we have 70 landfill gas-to-energy projects in operation and plan to expand our portfolio to 115 projects by 2028.
RECENT RECOGNITION
+ Barron’s 100 Most Sustainable Companies
+ CDP Discloser
+ Dow Jones Sustainability Indices
+ Ethisphere’s World’s Most Ethical Companies
+ Fortune World’s Most Admired Companies
+ Great Place to Work
+ Sustainability Yearbook S&P Global
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Vice President, Marketing & Customer Zeal
- Republic Services (Phoenix, AZ)