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Mgr Marketing
- Community Health Systems (Knoxville, TN)
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Job Summary
The Manager, Marketing supports marketing activities and internal and external communications to promote the image and reputation of the facility and its affiliates. This role focuses on enhancing the marketability, competitive positioning, and growth of the facility through strategic campaigns and community partnerships. The Manager, Marketing collaborates with the Director, corporate marketing teams, and approved vendors to implement marketing plans, advertising campaigns, and communications initiatives aligned with organizational objectives.
Essential Functions
+ Collaborates with facility leadership, corporate marketing teams, and approved vendors to develop and execute annual marketing plans.
+ Monitors and manages online reputation by responding to patient reviews and ratings to maintain a positive public image.
+ Supports colleagues in enhancing marketability efforts and creating seamless consumer-to-patient pathways.
+ Acts as a facility media contact and spokesperson when appropriate, representing the facility professionally.
+ Executes internal and external communications initiatives using an integrated communications framework, including earned and owned media.
+ Fosters valuable community relations and partnerships in support of the facility's growth and reputation.
+ Maintains the facility website to ensure it provides current, compliant, and consumer-friendly information.
+ Tracks and reports on return on investment (ROI) and key performance indicators (KPIs) for marketing projects.
+ Communicates marketing strategies clearly and effectively to stakeholders.
+ Performs other duties as assigned.
+ Complies with all policies and standards.
Qualifications
+ Bachelor's Degree in Marketing, Communications, Business Administration, or a related field required
+ 3-5 years of experience in marketing, communications, or public relations required
+ 1-2 years of prior leadership experience preferred
+ Experience in a healthcare setting preferred
Knowledge, Skills and Abilities
+ Strong knowledge of marketing principles, digital marketing, and reputation management.
+ Excellent communication skills with the ability to articulate marketing strategies effectively.
+ Analytical skills to measure and track ROI and KPIs for continuous improvement.
+ Collaborative skills to work effectively with corporate teams, vendors, and hospital leadership.
+ Organizational skills to manage multiple projects, deadlines, and resources efficiently.
To apply, please email [email protected]
INDCLINIC
Equal Employment Opportunity
This organization does not discriminate in any way to deprive any person of employment opportunities or otherwise adversely affect the status of any employee because of race, color, religion, sex, sexual orientation, genetic information, gender identity, national origin, age, disability, citizenship, veteran status, or military or uniformed services, in accordance with all applicable governmental laws and regulations. In addition, the facility complies with all applicable federal, state and local laws governing nondiscrimination in employment. This applies to all terms and conditions of employment including, but not limited to: hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training. If you are an applicant with a mental or physical disability who needs a reasonable accommodation for any part of the application or hiring process, contact the director of Human Resources at the facility to which you are seeking employment; Simply go to http://www.chs.net/serving-communities/locations/ to obtain the main telephone number of the facility and ask for Human Resources.
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